NIFTY HOME PRODUCTS, INC. PARTNERS WITH BETTY CROCKER™ ON A COLLECTION OF BAKEWARE AND COOKWARE ACCESSORIES
 March 5, 2015 (Madison Lake, MN) — Nifty Home Products, Inc. announces  a partnership with General Mills for a collection of Betty Crocker branded bakeware and cookware accessories to debut at retail in 2015.
JRL Group, Nifty’s licensing agency, brokered the deal.
The collection of bakeware and cookware accessories is designed to provide the home cook with simple solutions and make working in the kitchen stress-free.  The line will debut with oven accessories, including cooling racks, oven racks and roasting racks.
“We are delighted to be a part of the General Mills family,” said Frank Tiemann, President of Nifty Home Products.  “Betty Crocker and Nifty represent the perfect pairing, as both have the goal of making the home cook successful in the kitchen,” he added.
 About Nifty Home Products
 Nifty Home Products was conceived in 1991 with founder Frank Tiemann’s first invention, the Nifty Turkey Lifter.  When Frank’s Thanksgiving turkey slipped off the forks and landed on the floor, he vowed to come up with a practical solution to avoid a future turkey mishap.  Nifty Home Products has been founded on the idea of solving everyday dilemmas with unique and innovative solutions.  Since 1991, Nifty has marketed over 100 products with design and utility patents.   The company website is www.niftyhomeproducts.net.
 About Betty Crocker
Since her creation in 1921, Betty Crocker has enjoyed a distinguished history as a multimedia superstar. Featured in radio, TV, print, and now online, this cultural icon has rightfully earned her reputation as the “Original First Lady of Food.”  Since first published in 1942, over 75 million Betty Crocker cookbooks have been sold.  Betty Crocker.com is one of the top websites in the food category and the Betty Crocker Facebook community has nearly 3 million fans.  Betty Crocker™ branded products garner over $1 billion in sales annually.  For more information, visit bettycrocker.com.
 
Nifty Home Products, Inc
Contact: Ellen Resnick, JRL Group, Inc.
847-291-7080
ellen@jrlgroup.com


General Mills
Contact: Mike Siemienas
763-764-6364
medialine@genmills.com