JRL Group, Inc. Secures New Licensed Partner for Merriam-Webster, Inc.
JRL GROUP, INC. SECURES NEW LICENSED PARTNER FOR MERRIAM-WEBSTER, INC.
Deerfield, IL, October 5, 2015 – JRL Group, Inc. announces it has brokered a licensing deal between Merriam-Webster, America’s leading dictionary publisher, and Elm Education Marketing, LLC (dba WordTeasers®). Under this license, WordTeasers will re-release several of its most popular educational titles enhanced with Merriam-Webster® content.
Initially, the company will re-release WordTeasers: SAT: Vocabulary along with a newly developed title for middle school students, called WordTeasers: Middle School, each enriched with Merriam-Webster content. These decks are designed to promote lively conversation and feature key vocabulary words in context. The back of each card in the 150-card decks features useful information about the key vocabulary word used in context on the front of the card, including pronunciation, definition, and synonyms (or related words), all taken directly from the Merriam-Webster online dictionary.
“This is truly a seamless extension for the Merriam-Webster brand,” stated Andrew Lieb, president of JRL Group. “Merriam-Webster is the most-trusted provider of language information and partnering with WordTeasers is a perfect match to deliver content in a fun and enjoyable manner.”
Both decks will debut at the 2016 Toy Fair in New York and will be available to ship lst quarter of 2016. The newly revised WordTeasers: SAT Vocabulary and the new WordTeasers: Middle School decks are the first in a series of decks that WordTeasers will publish in partnership with Merriam-Webster during the coming year.
About Merriam-Webster
For more than 150 years, in print and now in digital media, Merriam-Webster has been America’s leading and most-trusted provider of language information. Each month, our websites and apps offer guidance to tens of millions of visitors. In print, our publications include Merriam-Webster’s Collegiate® Dictionary (among the best-selling books in American history) and newly published dictionaries for English-language learners. All Merriam-Webster products and services are backed by the largest team of professional dictionary editors and writers in America, and one of the largest in the world. For more information, visit www.Merriam-Webster.com.
About WordTeasers
WordTeasers is a series of education games that get kids and their families talking, laughing, and learning. Since its re-organization in 2009, WordTeasers has rapidly grown to include titles for every age-group and grade-range from Pre-K through high school. Today, WordTeasers conversation starters are sold in major retail outlets, specialty toy stores, education stores, and book stores throughout the country, as well as popular online catalogs. For more information about the full line of WordTeasers products, visit www.wordteasers.com.
About JRL Group
JRL Group, headquartered in Deerfield, Illinois, is a full-service licensing agency specializing in the development and extension of corporate brands, trademarks, and sports properties. JRL Group represents a broad range of clients in automotive, hardware, housewares, sports, publishing, and home fashion industries. The company’s website address is www.jrlgroup.com.