Junk Food Clothing Selects Artestar as Exclusive Licensing Agent in Brand Extension Push Beyond the Original Tee
New York, NY – September 10, 2013 – Artestar, the creative licensing and brand management agency, announced today that it has been appointed as the exclusive licensing agent for Junk Food Clothing. This will extend the apparel brand into categories beyond its original vintage designs, which have transformed the premium t-shirt market since the company’s founding 15 years ago.
Artestar will leverage the popularity of the Junk Food Designs collection to generate new business in diverse product categories, including footwear, outerwear, home décor, housewares, bedding, sporting goods, back-to-school and stationery. This completely original collection is the company’s third best-selling brand in their line, which also includes such popular licensed brands as NFL®, Disney®, Marvel® and DC Comics®, and Coca-Cola®.
The popularity of Junk Food’s designs is evident in their major presence in retail outlets from Urban Outfitters to The Gap to Bloomingdale’s. “I see an amazing opportunity in utilizing Junk Food’s vast archive of what really is ‘pop art’—completely original creations done mostly by hand by their super-talented design team, and popularized on the modern medium of the t-shirt—to expand the brand beyond its current place as a leader in the t-shirt design world into a leader in product design at large,” said David Stark, President of Artestar.
As experts in leveraging the value of iconic artists and artistic brands, Artestar is uniquely positioned to create partnerships merging art and branding. Junk Food, with its popular, colorful imagery, fits really well into Artestar’s roster of clients. The brand extensions will make new product categories available to Junk Food fans while also bringing its art to new audiences.
ABOUT JUNK FOOD:
Junk Food came onto the scene in 1998 as the original vintage t-shirt company, creating and forever changing the premium t-shirt market. Known for its soft, comfy fabrics and witty art, Junk Food is a celebrity favorite carried in the top premium stores throughout the world. Also a licensing powerhouse, Junk Food has distribution rights to over 800 pop-culture properties across multiple categories including rock & roll, characters, movies, sports, and foods. www.junkfoodclothing.com
Artestar is an international brand licensing and consulting company that specializes in creating market opportunities through consumer product, retail, advertising and promotional campaigns. The company has over 20 years of experience representing internationally renowned artists and designers including Keith Haring, Jean-Michel Basquiat, Robert Mapplethorpe, Maripol, Ryan McGinness, and Patricia Field. Based in New York, Artestar has affiliate offices in Italy, Spain, France, Germany, Brazil, South Korea and Japan. www.artestar.com
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