The brand’s first protein innovation hits retail shelves in November.

Key Points:

• Pop-Tarts is bringing back Frosted Chocolate Chip Cookie Dough toaster pastries after years of fan-demand.
• The brand is also debuting a brand-new protein innovation, featuring 10g of protein per serving.
• Fans can find these offerings on shelves starting at retailers nationwide in November.

Chicago, IL —  Kellanova’s is launching Pop-Tart Protein in November featuring 10 grams of protein across brown sugar cinnamon, Strawberry, and blueberry varieties.

Pop-Pop-Tarts Protein is a new innovation. With 61% of snackers seeking protein offerings1, these new toaster pastries deliver 10 grams of protein per serving while staying true to the Pop-Tarts flavor.

A satisfying choice for mornings, snack breaks or whenever cravings strike, fans can enjoy three classic flavors:

• Pop-Tarts Protein Slammin’ Strawberry: Featuring tart strawberry filling, a golden crust and frosting topped with rainbow sprinkles, the sweet classic just got a protein boost.
• Pop-Tarts Protein Boostin’ Brown Sugar Cinnamon: The timeless fan-favorite is reimagined with protein in every bite, featuring a gooey brown sugar cinnamon filling, golden-brown crust and a crisp, sweet frosting finish.
• Pop-Tarts Protein Bumpin’ Blueberry: Bursting with berry sweetness and a protein bonus, the jam-like blueberry center is topped with sweet icing and crunchy sprinkles.

At the same it is relaunching Frosted Chocolate Chip Cookie Dough pop-tarts after a three-year hiatus.

With chocolate chip cookie-inspired sweetness layered inside a golden, flaky crust and topped with a chocolate icing swirl, it’s the same crave-worthy taste fans will remember and new-comers will love. Every bite delivers the perfect mix of nostalgia and indulgence – comforting, familiar and impossible to resist.

But the Crazy Good flavor doesn’t stop there! Alongside the fan-favorite return, the brand is also debuting Pop-Tarts Protein – a brand-new innovation. With 61% of snackers seeking protein offerings1, these new toaster pastries deliver 10g of protein per serving while staying true to the Pop-Tarts flavor fans crave.

A satisfying choice for mornings, snack breaks or whenever cravings strike, fans can enjoy three classic flavors:

• Pop-Tarts Protein Slammin’ Strawberry: Featuring tart strawberry filling, a golden crust and frosting topped with rainbow sprinkles, the sweet classic just got a protein boost.
• Pop-Tarts Protein Boostin’ Brown Sugar Cinnamon: The timeless fan-favorite is reimagined with protein in every bite, featuring a gooey brown sugar cinnamon filling, golden-brown crust and a crisp, sweet frosting finish.
• Pop-Tarts Protein Bumpin’ Blueberry: Bursting with berry sweetness and a protein bonus, the jam-like blueberry center is topped with sweet icing and crunchy sprinkles.

“Our fans continue to show us how passionate they are about their favorite flavors, which is how we knew it was time for Frosted Chocolate Chip Cookie Dough to make a comeback,” said Leslie Serro, Vice President of Marketing for Pop-Tarts. “At the same time, we’re thrilled to introduce Pop-Tarts Protein, our boldest innovation yet. It delivers the same Crazy Good taste people love, now with a bonus of 10 grams of protein per serving.”

Fans can get their hands on both Pop-Tarts Frosted Chocolate Chip Cookie Dough and Pop-Tarts Protein varieties on shelves nationwide starting this November.

Follow @PopTartsUS on your favorite social media platforms to keep up with the latest news – you never know where these new Pop-Tarts flavors may show up.