CHICAGO — Attention, sweet treat lovers! Kellanova, the global powerhouse with a leading presence in North America frozen foods and snacking, has partnered with Golden West Food Group to create ice cream inspired by Eggo and Rice Krispies Treats. The flavors of the best-selling frozen waffle and classic crispy treat bar are now available in ice cream pints and sandwiches, providing nostalgia lovers, families, kids and adults alike with the opportunity to experience their favorite snacks as a tasty frozen treat. The Eggo pints are inspired by Eggo waffle varieties, while the sandwiches pair flavored ice cream with a brown butter waffle cookie on each end. The Rice Krispies Treats pint emulates the classic marshmallow treat, with the sandwiches featuring rich ice cream between two crispy marshmallow squares. The launch includes 10 mouthwatering options for everyone to delight in, including:

Eggo:

• Buttery Maple Ice Cream Pint
• Chocolatey Chip Ice Cream Pint
• Blueberry Ice Cream Pint
• Buttery Maple Ice Cream Sandwich
• Chocolatey Chip Ice Cream Sandwich
• Blueberry Ice Cream Sandwich

Rice Krispies Treats:

• Original Ice Cream Pint
• Original Ice Cream Sandwich
• Strawberry Ice Cream Sandwich
• Triple Chocolate Ice Cream Sandwich

“We’re excited to partner with Kellanova and its iconic Eggo and Rice Krispies Treats brands,” says Josh Solovy, President, Golden West Food Group. “This collaboration allows us to combine our strengths in innovation and quality to create more delicious, convenient products for families. Together, we’ll continue to drive growth, and introduce new offerings to meet the evolving needs of consumers.” “Golden West Food Group are true innovators in the food space,” says Frances Alvarez, SVP, Brand Management at Beanstalk. “When we identified ice cream as the next big opportunity for Eggo and Rice Krispies Treats, we knew Golden West was the ideal partner. They’ve brilliantly captured the unique essence of each brand and crafted delicious, on-brand treats that bring these beloved classics to life in an exciting new way that consumers will love.”

“We’re thrilled to see these new frozen treats become a reality,” says David Lee, Sr. Director of Global Licensing & Cultural Marketing at Kellanova. “Not only are the ice cream pints and frozen novelties inspired by the beloved flavors and textures of Eggo and Rice Krispies Treats, but the packaging also captures their fun and timeless branding. With this launch, fans now have delicious new ways of getting a taste of these iconic brands.” The ice cream will be available for purchase at Kroger, Albertson’s and Walmart. The deal was brokered by Beanstalk, Kellanova’s exclusive licensing agency for food and beverage.

About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg’s® Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion. At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com. About Golden West Food Group: Based in Vernon, California, Golden West Food Group (GWFG) is dedicated to producing high-quality food products, ranging from raw to fully cooked and from fresh to frozen. With a steadfast commitment to culinary innovation, GWFG partners with renowned brands and celebrities such as Jack Daniel’s BBQ, Netflix, Tillamook, Gordon Ramsay, Guy Fieri, TGI Fridays, and more. Their distinctive offerings can be found on retailer shelves throughout the country, ensuring people can experience culinary excellence from the comfort of their own homes. For more information, please visit gwfg.com.

About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, cultural intelligence, creative services, legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. Beanstalk is the recipient of the 2022 Licensing International Excellence Award for Best Licensing Agency. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.

About the Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.