KIABI & Chupa Chups, a Happy Combination!
This summer Chupa Chups, the most iconic lollipop brand, has teamed up with the popular French retailer Kiabi to develop a colourful range of t-shirts to make the whole family happy.
The fun collection offers different colour variations of the iconic and eye-catching logo designed by the artist Salvador Dalí.
Now parents and children who want to share their style have the perfect mini me collection to create a sweet vibe in the air!
The lifestyle t-shirts for teens and families are available all around Europe in Kiabi’s brick and mortar and online shops.
With Chupa Chups, as Kiabi puts it … happiness suits you very well! “le bonheur vous va si bien!”
ABOUT PERFETTI VAN MELLE GROUP:
The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents.
In addition, Perfetti Van Melle develops successful sweet and fresh licensing programs, both for lifestyle oriented products as in the food and beverage aisles, with some of its most popular brands: Mentos®, Chupa Chups®, Airheads®, Frisk®, Brooklyn®, Smint®, Fruittella® and Big Babol®.
Chupa Chups®, the iconic lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program worldwide. The brand always finds new ways to transfer its fun essence and colour to an ever-expanding universe of lifestyle products and retail experiences. Chupa Chups intense flavor profile is ideal to develop exciting new products in the food aisles.
For further information, please visit: www.pvmlicensing.com or contact Anna Amat, Licensing Coordinator at PVM Licensing Division: anna.amat@es.pvmgrp.com.