“The Game Room Powered By Hasbro” Is Scheduled To Open In 2022  

Los Angeles, CA  – Kilburn Live and Hasbro announced a deal with American Dream to bring a brand-new Family Entertainment Center concept to the unparalleled entertainment/retail complex located in Bergen County, New Jersey.  

Anchored by some of the most iconic Hasbro brands including Monopoly, GI Joe, My Little Pony, Hungry Hungry Hippos, Clue, Connect Four and Candyland (among others), The Game Room powered by Hasbro is a one-of-a kind immersive concept. Featuring a reimagined arcade platform with highly curated midway games, the attraction will also feature exclusive new interactive attractions such as Skee Golf, paired with expertly crafted food and beverage offerings. 

“Our goal with The Game Room was to go big in scale and with innovation. The combination of offering that The Game Room has, I think truly redefines the next evolution in Family Entertainment Centers,” said Mark Manuel, CEO of Kilburn Live. He added, “we are excited to see our big and innovative ideas come to life on the world class stage of American Dream, for guests of all ages to enjoy.” 

Kilburn Live is a market leader in creating large, IP based, live event attractions. From cutting edge live shows to larger-than-life experiences and active play activations, Kilburn Live productions are designed to be immersive entertainment for the whole family. The Game Room is one of the many expansion efforts from the Kilburn Live team into the static location-based entertainment segment of Live Entertainment. 

“We want to bring people together to play, but in a manner you aren’t seeing in today’s marketplace,” said Charlie Keegan, CEO of The Game Room. “With the much-loved content from Hasbro and the magnitude of a venue like American Dream, we have a unique opportunity here to bring rich, engaging, interactive experiences to life and in the process re-imagine the destination entertainment concept.” 

“The Game Room powered by Hasbro is designed to be the next evolution of modern social entertainment,” said Matt Proulx, Vice President of Location Based Entertainment at Hasbro. “Anchored with Hasbro’s iconic, multi-generational brands, we are focused on providing an immersive entertainment experience that engages everyone and encourages families and guests of all ages to come together to play, compete and socialize.”

“American Dream exemplifies big ideas and innovation in the world of entertainment and retail,” said Don Ghermezian, CEO of American Dream. “This is why American Dream is the ideal location for Kilburn Live and Hasbro’s newest concept, which will set the standard for Family Entertainment Centers, and we could not be more excited to have The Game Room come to American Dream.” 

Joining the lineup of thrilling attractions at American Dream, The Game Room will begin welcoming guests in 2022.  

About Kilburn Live
Kilburn Live is a world-leading events company specializing in premiere experiential, touring and static live entertainment offerings in over 50 countries globally. Kilburn Live partners with the World’s most recognizable brands, to create new, never-before-seen immersive attractions.  

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.  

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.) © 2021 Hasbro, Inc. All Rights Reserved. 

About American Dream
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet in East Rutherford, New Jersey, just minutes away from New York City. American Dream is home to leading attractions including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, and more. A curated collection of immersive retail experiences includes flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the world’s first and only “candy department store,” IT’SUGAR. For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official.