A joint collaboration between global rock titans KISS and award-winning beverage producers Brands For Fans, the KISS Rum Kollection portfolio now has its fourth and most exclusive member, KISS Monstrum Ultra Premium Rum.

To capture the desired quality of this limited edition creation, the search for the perfect rums went as far as Latin America and the Caribbean. Specially selected from Guyana and Jamaica, the rums have been aged for over 15 years in ancient arrack leggers, a very particular edition of 800 liter oak casks.

Uniquely blended by Brands For Fans highly international awarded Master Blender, the curated result is one of high quality perfection in a clean, clear and light colored premium rum which does not contain any added sugars or flavoring. This elegant taste profile shows the true style of highest quality rum being aged over 15 years.

For KISS fans, the design is a treasure trove discovery of hidden references to the iconic band’s history. The concept is built upon ‘Creatures of the Night’ , the band’s revered 10th studio album. The name ‘Monstrum’ within the product title has dual meaning – the latin translation for ‘monster’ (a creature of the night) and wordplay combining ‘rum’.

As the crown jewel of the KISS Rum Kollection and a larger-than-life representation of Creatures of the Night album, both the bottle label and box design have a special glow-in-the-dark coating that celebrate this album and product which will always shine bright, even when the lights go down.

This deal and product development were facilitated by KISS’ merchandising agent, Epic Rights.

Kiss Monstrum Tasting Notes:

• Nose – Elegant sweetness with hints of arrack, coco and salty caramel
• Palate – Complex with a natural sweetness. Clear barrel notes with lots of vanilla, fudge and ripe bananas.
• Finish – Smooth aftertaste which lingers for a long time

About KISS
KISS remains one of the most influential bands in the history of rock and roll after 45 years.  KISS has earned more Gold Album Record Awards than any American band in the history of The Recording Industry Association of America’s (RIAA) Gold and Platinum certifications with 26 KISS albums and four solo albums released simultaneously—a feat never before achieved by any band. To date, KISS has released 44 albums, with 14 achieving Platinum status and three albums reaching multi-platinum.  KISS has sold more than 100 million albums worldwide and their legacy continues to grow their fan base, generation after generation.

KISS continues to build on the momentum recently generated by sold out tour dates, incredible media coverage and consistently phenomenal concert performances on their End of the Road world tour, which is scheduled to continue in 2021.  For more information on the band’s activities and events, visit www.KissOnline.com.

About Epic Rights
Epic Rights is an industry-leading branding, merchandising and artist’s services company representing a diverse roster of iconic music artists such as 21 Savage, KISS, AC/DC, Def Leppard, Katy Perry, Britney Spears, Bob Dylan, the estates of John Lennon, David Bowie and many more. Epic Rights offers a broad range of services, including retail distribution, tour merchandising, global e-commerce, VIP/fan experiences, and fan engagement opportunities. Epic Rights is headquartered in Santa Monica, California. For more information, visit: www.epicrights.com.

About Brands For Fans
Brands For Fans is a fast-growing Swedish company operating in a global market, a leader in production, marketing and sales of beverages produced by and together with artists. Through close collaboration with bands, artists and celebrities such as KISS, Motörhead, Judas Priest and Ozzy Osborne, beverages are launched for the fans in the form of ‘liquid merchandise’. Through creating a successful business for both artists and beverage producers, Brands For Fans has the opportunity to reach both the rock audience and beverage connoisseurs by working creatively with product releases and credible communication.

In business since: 2012. From January 2018 Brands For Fans is a part of the stock exchange-listed company UMIDA Group.

Brands: Candlemass, Ghost, HammerFall, In Flames, Jonas Åkerlund, Judas Priest, KISS, Motörhead, Ozzy Osbourne, Scorpions, Slayer and Sungen.

For more information contact:
Brand Manager
Henric Berntson
henric.berntson@umidagroup.com
+46 70 677 04 88

Head of New Product Development
Yvonne Wener
yvonne.wener@brandsforfans.se
+46 72 727 11 28

Website: www.brandsforfans.com

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