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Konami Cross Media NY Announces New Licensing Deal Launching the Yu-Gi-Oh! Brand’s Foray into the Specialty Beverage Category image

Konami Cross Media NY Announces New Licensing Deal Launching the Yu-Gi-Oh! Brand’s Foray into the Specialty Beverage Category

LAS VEGAS, NV – Yu-Gi-Oh!, the anime inspired Trading Card Game and subsequent multi-series anime entertainment brand, is expanding into a new product category: artisanal sparkling water.

The new Yu-Gi-Oh! sparkling flavored waters are being brought to market through Taiwanese company Y.H. B. Biotech’s “Ocean Bomb” brand of child-friendly sparkling waters, featuring a variety of fresh, fruity flavors and free from caffeine. The individual canned sparkling waters will be packaged with the likenesses of Yu-Gi-Oh!’s most popular characters.

The announcement was made by Jennifer Coleman, Vice President of Licensing and Marketing, Konami Cross Media NY, Inc.

“Just when Yu-Gi-Oh! fans think they’ve seen it all, we’re excited to open our phenomenal anime property to the specialty beverage product category for the first time,” said Coleman. “Available to consumers in North and South America, the European Union and the United Kingdom, YHB’s Ocean Bomb canned sparkling flavored waters will be sold through specialty stores focused on the food and beverage category.”

Y.H.B. Biotech executive En En added: “We have had tremendous success in packaging our refreshing flavors of sparkling waters with likenesses from Sailor Moon, Dragon Ball Super and other popular anime properties. Yu-Gi-Oh!’s dominance in the global marketplace for over 25 years will be a tremendous boost in bolstering consumer awareness and introducing the Ocean Bomb product line to new markets throughout the Americas, Europe and the UK. It’s a wonderful partnership and growth opportunity for both Ocean Bomb and Yu-Gi-Oh!

Yu-Gi-Oh! Sparkling water will be launched in Q2 of 2025 with flavors inspired by fan favorite characters and monsters. The sparkling water will be available in North America, European Union, the United Kingdom as well as Central and South America.

About Y.H.B. Biotech and Ocean Bomb
Yi Huang Bao Biotech is a Taiwanese company that produces a line of sparkling water drinks called “Ocean Bomb.” The Ocean Bomb flavored sparkling waters created by YHB are child friendly, containing no caffeine, and license popular anime and video game characters for its packaging, including Sailor Moon, Dragon Ball Super, and One Piece. Known for releasing limited edition Ocean Bomb cans with the popular anime and video game characters incorporated into its packaging, the specialty beverages quickly became collectible items for fans. Ocean Bomb sparking waters are primarily sold in Taiwan and other Asian markets and have recently expanding into the global marketplace. For more information, visit https://www.instagram.com/yhb_oceanbomb/ or https://www.yhbocean.com/products/category.

About Yu-Gi-Oh!
Yu-Gi-Oh! is a true global phenomenon and perennial fan favorite. For over 25 years the Yu-Gi-Oh! Card Game has amassed a fervent following and the brand continues to flourish with each new series and expansion. To date, fans have engaged by reading the original Manga as well as watching more than 1,000 Yu-Gi-Oh! Anime episodes across eight series and playing the Yu-Gi-Oh! TRADING CARD GAME and Yu-Gi-Oh! digital titles. The future is bright for the Yu-Gi-Oh! franchise with a robust slate of new content, games and merchandise planned for release that will continue to engage and entertain fans globally.

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