Los Angeles, CA – The Kraft Heinz Co. continues to extend its licensed program into new and exciting categories with the announcement of a License Agreement with eCommerce pop-culture collectible company, Youtooz. Youtooz will bring the adorable PLANTERS Baby Nut and iconic KOOL-AID Man to life through new collectibles to generate consumer excitement. The deal was brokered by Kraft Heinz exclusive licensing agency Brand Central LLC.
Youtooz’ licensed Baby Nut figure will debut this summer online for pre-order June 21st on www.Youtooz.com just in time for Father’s Day. Kool-Aid Man vinyl figure and plush will be available later this Summer.
In addition to Youtooz, Brand Central is continuing to launch a number of new products and driving growth for the Kraft Heinz brands.

ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2019 net sales of approximately $25 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit https://www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter.

ABOUT BRAND CENTRAL
Brand Central LLC is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, manufacturer representation, and trend intelligence to some of the world’s most recognized brands. Their mission is to help clients unlock the full potential of their brands to enhance value while generating substantial revenue. For additional information, please contact Ross Misher at 310.268.1231 or visit www.brandcentralgroup.com.Licensing contact:
Brand Central
Jodi Bogdanoff
(310) 268-1231; Jodi@brandcentralgroup.com