Kraft Heinz is expanding its licensing pact with Oprah Winfrey as it enters the frozen pizza business for the first time. The “O, That’s Good” brand, which debuted last year with refrigerated soups and side dishes, will be featured on pepperoni, five cheese, supreme and fire roasted veggie pizzas ($6.99) and be promoted this fall in TV ads with Winfrey. Kraft Heinz and Winfrey last year formed the Mealtime Stories joint venture, 10% of the profits from which are split between Rise Against Hunger and Feeding America.

Contact:

Harpo Productions, Harriet Seitler, Chief Marketing Officer, 312-633-1000

Christopher Urban, VP and General Mgr. Mealtime Stories, 412-456-5700, Christopher.urban@kraftheinz.com