LIMA’s webinar series continues this Wednesday, February 11 with “Building a DTR or Retail Exclusive: The Brand and Retail Perspective” presented by Gaye Dean, Senior Manager, Brand Category Marketing at Target and Allison Ames, President at Beanstalk.

Direct-to-retail licensing is an integral part of the licensing business, which brings its own specific sets of challenges. What kinds of commitment is each side seeking? How is it best structured? From the brand side, when is it appropriate to zero in on a single retailer, and how do you figure out who is equipped to be a good partner? From the retailer’s side, how do you determine whether a brand merits the attention and commitment, and whether DTR is the right model? Join us for this and more.

The session, which will run from 12:00-1:30 p.m. Eastern US time, is free to all LIMA members, $200 per line for non-members.

Registration closes tomorrow, February 10 — click here to sign up online!

Reminder: LIMA will host two seminars as part of the “Licensing Content Connection” Program at Toy Fair. On Saturday, Feb. 14 at 3:30 p.m. it’s “Using Licenses Creatively in an Independent Retail Environment,” and on Sunday, Feb. 15 at 8 a.m., it’s “How to Strategically Use Licenses to Build Your Business.” See the Toy Fair website for more details.