London, UK – Laura Ashley will be relaunching its fashion range, available at NEXT, and online in April. The collection includes 47 pieces, ranging from dresses, blouses, skirts, trousers, shorts, and skirts, in sizes 6-22.

Laura Ashley’s iconic floral heritage prints will be a prominent feature throughout the collection. Evolving the classic big prairie dresses and high necks in traditional Laura Ashley styles while still appealing to the growing consumer demand for vintage fashion.

The prints, trims, and accents in the range celebrate the brand’s history, drawing inspiration from the fifties and sixties archives with classic patterns such as Salterbeck posy, Linaria, Wild Cherry and Camelot.

Many of these key designs are influenced by much-loved archive pieces, with a technician measuring each dress to ensure the new pieces mirror the iconic fits. The collection also includes a modern twist on seventies silhouettes with a nod to billowing sleeves, ruffles, and tailoring.

The partnership between Laura Ashley and NEXT was facilitated by IMG, Laura Ashley’s licensing representative for fashion in the UK, Europe, Australia, New Zealand & Asia.

Carolyn D’Angelo, Senior Managing Director, Gordon Brothers Brands and President of Laura Ashley Global says: “Fashion has always been a key pillar for the Laura Ashley brand, so it’s a huge moment for the business that we’re introducing this new collection.

“The range will cement our position as a leading global lifestyle brand and help us reach new customers across the UK.”

Prices range from £26-£85, items will be available to purchase online at lauraashley.com, Next.co.uk and in selected Next stores across the UK from April 2024.

ABOUT LAURA ASHLEY
Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products, including home furnishings and accessories, women’s sleepwear and accessories, children’s apparel, and hospitality experiences. Gordon Brothers, the global advisory and investment firm, acquired the global Laura Ashley brand, archives and related intellectual property in 2020. For additional information, visit lauraashley.com

ABOUT GORDON BROTHERS
Since 1903, Gordon Brothers (www.gordonbrothers.com) has helped lenders, operating executives, advisors and investors move forward through change. The firm brings a powerful combination of expertise and capital to clients, developing customized solutions on an integrated or standalone basis across four services areas: valuations, dispositions, operations and investments. Whether to fuel growth or facilitate strategic consolidation, Gordon Brothers partners with companies in the retail, commercial and industrial sectors to put assets to their highest and best use. Gordon Brothers conducts more than $70 billion worth of dispositions and appraisals annually. Gordon Brothers is headquartered in Boston, with over 30 offices across five continents.

ABOUT IMG
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.