Cousin to launch LaurDIY brand DIY Jewelry Making Products at Creativation Trade Show January 20-22, 2018

Phoenix, Arizona.  January 16, 2018 – Cousin DIY, a division of Cousin Corporation and a well-known name in the craft and jewelry making industry, has partnered with Lauren Riihimaki, a YouTube sensation and a popular DIY-obsessed influencer more famously known as LaurDIY, to launch a collaborative collection of LaurDIY inspired jewelry making items, kits and more.  The LaurDIY products will debut at the Creativation Show in Phoenix Arizona January 20-22, 2018, and are set to hit major retailers in late 2018.
The initial LaurDIY collection will include 9 jewelry making kits accompanied by numerous complimentary jewelry making accessories such as cording, findings, storage and other products, providing LaurDIY fans the opportunity to create their own unique jewelry pieces alongside their reigning royalty.
LaurDIY worked carefully with Cousin DIY jewelry designers to cultivate a collection targeted to her tremendous social following, currently spanning 15 million and growing across all social platforms, as well as to inspire a new, younger generation of do-it-yourselfers who follow the star through her videos and online presence.  LaurDIY will feature many of the products in upcoming videos and other on-line support.
Cousin DIY will showcase the new LaurDIY line of merchandise at the Creativation Show on January 20-22, 2018 booth #1717.  The Cousin DIY team will also serve as host to several meet and greets with the star throughout the show.
Meet and Greet times are Saturday, January 20 at 9:30am and 3:00pm, Sunday at 9:00am and 1:00pm at the Cousin DIY booth located in booth #1717.
Cousin joins a roster of best-in-class licensing partners including Plaid, Mattel, Incipio and C.R. Gibson, as The Brand Liaison continues to build the LaurDIY licensing program across a variety of brand-right extensions.  LaurDIY licensing is managed by The Brand Liaison and represented by Select Management Group.
For more information on LaurDIY licensing, contact Laurie Smith of The Brand Liaison at Laurie@thebrandliaison.com