Legendary Pictures Announces Partners for Crimson Peak, Warcraft, and Krampus at Licensing Expo 2015

 BURBANK, Calif., June 3, 2015 – Legendary Pictures heads into Licensing Expo 2015 [armed and dangerous][1] with an impressive lineup of licensees for a movie slate featuring devils, demons, and worlds colliding. Millions of fans across the globe have been hanging onto every announcement regarding Legendary’s upcoming movie Warcraft, which is based upon Blizzard Entertainment’s globally-renowned universe. Directed by Duncan Jones (Moon, Source Code) and written by Charles Leavitt and Jones, the film stars Travis Fimmel, Paula Patton, Ben Foster, Dominic Cooper, Toby Kebbell, Ben Schnetzer, Rob Kazinsky and Daniel Wu. From the imagination of director Guillermo del Toro comes Crimson Peak, a supernatural mystery starring Mia Wasikowska, Jessica Chastain, Tom Hiddleston, Charlie Hunnam and Jim Beaver. Closing out the trio of releases is Michael Dougherty’s (Trick ‘r Treat) holiday horror comedy, Krampus, written by Dougherty, Zach Shields and Todd Casey and starring Adam Scott, Toni Collette, David Koechner, Allison Tolman, Conchata Ferrell, Emjay Anthony, Stefania LaVie Owen and Krista Stadler.
“With beloved directors, amazing casts and a high-level of anticipation among fanboys, gamers and horror fans, Warcraft, Crimson Peak, and Krampus offer opportunities for a high quality and diverse licensing program,” said Emily Castel, Chief Marketing Officer for Legendary. “Whether mass market or collectible, we want to ensure that with every product we offer, fans will be able to bring home and extend the movie experience in unique and surprising ways.”
“Legendary understands how much our movies mean to our fans. They are our biggest supporters and believers, but with that comes very high expectations,” said Jamie Kampel, Vice President, Licensing and Partnerships for Legendary. “We have those same expectations with our licensing program and, as such, have carefully selected who we work with and the products they create to ensure the same quality and satisfaction that our movies deliver.”
Warcraft
The armies of the Horde and the Alliance face off in an epic conflict set in the high fantasy world of Azeroth. To bring this movie into the home, Legendary has partnered with a powerful roster of licensees set to create a wide array of product in a variety of categories including toys and figures, apparel and accessories, costumes and publishing and more. Global master toy partner JAKKS Pacific will release action figures in all scales, and role-play items. Additional licensees developing product to support the tentpole film include: Disguise,a division of JAKKS Pacific, with Halloween costumes and accessories, WETA Workshop with prop replicas and collectibles, Topps with trading cards, Funko with Pop Vinyl Figures, Insight Editions and Titan Publishing with art books/novelizations, 3D Systems (Gentle Giant) with statues, Trends International with calendars and posters, J!NX with apparel, loungewear, wallets, etc., and more. Warcraft, a Legendary Pictures and Universal Pictures production, hits theaters and IMAX June 10, 2016.
Crimson Peak
Called “gorgeous and terrifying” by Stephen King, Crimson Peak takes viewers into a house atop a mountain of blood-red clay: a place filled with secrets that will haunt an aspiring author forever. Legendary has partnered with a group of licensees for a range of products – including apparel, figures, books, fragrances, jewelry, and more – that will elicit the same desire and darkness, mystery and madness that fans will feel in the movie. Leading designer and developer of licensed merchandise for globally recognized brands Ripple Junction will be developing a line of apparel showcasing the look and feel of the movie. Additional licensees that will be developing products include: Funko with Pop Vinyl Figures, Insight Editions and Titan Publishing with art books/novelizations, Black Phoenix Alchemy Lab with fragrances, candles, and jewelry, Trends International with calendars and posters, and more. Crimson Peak, a Legendary Pictures and Universal Pictures production, hits theaters and IMAX October 16, 2015.
 Krampus
Based on the ancient legend of a pagan demon who punishes the wicked around the holidays, Michael Dougherty’s latest film is filled with iconic characters and creatures that are a must[-see?] for horror fans everywhere. To satisfy their appetites, Legendary has teamed with WETA Workshop for a line of collectibles and novelty gifts. Additionally, Middle of Beyond will create knitted sweaters and ornaments. Krampus, a Legendary Pictures and Universal Pictures production, hits theaters December 4, 2015.
Legendary will continue to build out the programs with additional partners. To meet with Legendary at Licensing Expo 2015, please contact Jamie Kampel at jkampel@legendary.com.
About Legendary
Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Through complete or joint ownership, Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world’s most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $10 billion worldwide at the box office. To learn more, visit: www.legendary.com.
For more information, contact:
Adam Fenton
Principal Communications Group
Apfenton1175@gmail.com
917.543.3505