Madison Heights, MI — Trevco has hired Leon Maratchi, 11-year executive at Cartoon Network,  as Director of Licensing.

Maratchi started his career in licensing at Cartoon Network Enterprises. Most recently he oversaw retail business development across all product categories and channels of distribution, with a focus in e-commerce. During his time at CNE he helped launch industry leading consumer products and retail programs for brands including Ben 10, The Powerpuff Girls, Adventure Time, Steven Universe and Rick and Morty.

Maratchi will oversee Trevco’s Pop Culture & Entertainment Licensing Division with Denise Carranza, who returned to the company this month as Licensing and Brand Manager.