Libertas Brands, the global licensing and brand management agency, has appointed Big Picture Licensing as its partner to represent Spin Master’s classic construction brand MECCANO® across the EMEA region. The partnership will focus on securing innovative new licensing opportunities across categories including: Apparel, Accessories, Back to School, Electronic Accessories, Gift & Novelty, Health & Beauty, Consumer Packaged Goods, Stationery, Seasonal, Sporting Goods, Publishing, and Location-Based Experiences.

MECCANO® is a timeless engineering system that inspires builders of all ages to bring ideas to life through hands-on play. Using bespoke tools, it fosters creativity, problem- solving, and technical skills. Established in 1898 in England by Frank Hornby, the heritage brand is now owned by Spin Master. Recently, the toy line relaunched with new global master toy licensee Addo Play, with multiple target demographics supporting its expansion.

Mark Kingston, CEO & Co-Founder of Libertas Brands, said: “We are delighted to partner with the team at Big Picture Licensing to help steward the Meccano® brand into new product categories that celebrate creativity and innovation— values deeply rooted in its origins. Big Picture Licensing’s proven track record of bringing brands to life at retail across EMEA makes them the perfect partner to evolve and capitalise on Meccano’s unique heritage.”

Dan Frugtniet, MD & Founder of Big Picture Licensing, added: “We are thrilled to work with Libertas Brands on the iconic Meccano® property. The global trend for innovative construction toy IP is stronger than ever, and we look forward to reintroducing Meccano to the EMEA market as a lifestyle brand with broad licensing opportunities. With its rich heritage and nostalgic cross-generational appeal—from Gen X to Gen Alpha—Meccano is a truly unique property, and we can’t wait to get started.”

About Libertas Brands
Libertas Brands is a dynamic IP management and consultancy company committed to creating innovative content, products, and experiences that enhance the lives of consumers and fans worldwide. The company is building a portfolio of brands that cater to diverse demographics while delivering exceptional value and experiences.

About Big Picture Licensing
Big Picture Licensing is an international IP management and licensing agency offering 360-degree licensing expertise across all territories and product categories, including content and location-based entertainment solutions. The agency works with global licensors and clients to develop brands, expand markets, and reach new demographics.