Licensees Renew as the Downton Abbey
Lifestyle Brand Goes Evergreen

 NEW YORK (September 17, 2015) –Knockout Licensing celebrates the launch of the Downton Abbey brand’s transition from television property to evergreen lifestyle brand. With the very successful Downton Abbey licensing program entering its fourth year, new licensed products will continue to offer fans beautiful items and stylish collections for many years to come.
Knockout Licensing Co-President Carole Postal today announced that licensing deals have been renewed with several licensees, including plans for the third-year of a Downton Abbey holiday promotional program with specialty retailer Cost Plus World Market, and extensions that enable licensees to develop products for 2016, 2017, and beyond.
“Like everyone else, we are looking forward to watching the upcoming must-see season of Downton Abbey,” said Postal. “Furthermore, thanks to syndication, on-demand channels, DVD/Blu-Ray videos, touring exhibitions, and more, we are also looking forward to having Downton Abbey around for devoted fans as well as for new audiences to discover well beyond Season Six’s final episode.”

• After expanding its Downton Abbey product range and introducing several new promotional Downton Abbey items in 2014, Cost Plus World Marketonce again anniversaries it popular Downton Abbey holiday program with new items and returning favorites for Holiday 2015.
• Andover Fabrics will continue to expand its highly regarded and successful Downton Abbey line of fabrics for quilting, including aggressive plans for 2016 and beyond.
• Kurt Adler renewed its license for a range of Downton Abbey holiday decor items including hanging ornaments, stocking hangers, and more.
• Workman Publishing once again extended its Downton Abbey license to include 2017 Engagement Diaries and 2017 Page-A-Day Calendars.
• Rizzoli International Publications extended its Downton Abbey license to include 2017 and 2018 Wall Calendars, as well as 2017 and 2018 Mini Wall Calendars.

“We have had so many wonderful licensees and success stories with Downton Abbey that we are thrilled to be continuing with these fantastic partners,” said Postal. “Each one of them has developed such unique and exquisite products for the Downton Abbey brand, and we are very excited for what’s to come as Downton Abbey naturally transitions to an evergreen lifestyle brand representing beauty, aspiration, and elegance – with all the sensibilities and timelessness of a true classic.”
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About Downton Abbey®
Downton Abbey® is a Primetime Emmy™ and Golden Globe™ award-winning British television series produced by Carnival Films, part of NBCUniversal International Studios. The popular period drama airs in the U.S. on PBS/MASTERPIECE and is transmitted to more than 250 other territories around the world. Already the highest rated drama in PBS history, Downton Abbey continues to see its audience grow each year: Season Five was viewed by 25.5 million people. Season Six, which will be the final Downton Abbey, will air on PBS early next year.
About Knockout Licensing
Knockout Licensing (www.knockoutlicensing.com) is a dynamic, full-service boutique licensing agency that creates customized, innovative, and strategic merchandise programs for a varied portfolio including entertainment, digital media, fashion/trend, publishing, corporate brands, characters, and children’s properties. Knockout Licensing delivers results with unmatched integrity and the highest level of client service, and won the 2015 LIMA Licensing Excellence Award for “Best Film, Television or Entertainment Live Action Program” for its work on British television drama Downton Abbey™ (NBCUniversal International Studios) by developing an unprecedented licensing program spanning various product categories with a classic lifestyle brand positioning. Client properties also include the best-selling book series turned popular television drama Outlander™ (Sony Pictures Television); social media canine celebrity Boo, The World’s Cutest Dog™; beloved classic family franchise Little House on the Prairie®; the Smithsonian Institution Library Seed Catalog Collection, and more. Formed in 2012, Knockout Licensing is a joint-venture headed by CopCorp Licensing’s Carole Postal and TK Brand Group’s Tamra Knepfer, bringing together two of the most well-respected professionals in the industry.
Press Contact:
 
Ken Wong
Knockout Licensing
212-947-5958
kwong@copcorp.com