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LicenseWorks Signs with The Metropolitan Museum of Art to Expand its Brand Licensing Program in India image

LicenseWorks Signs with The Metropolitan Museum of Art to Expand its Brand Licensing Program in India

New Delhi, India  – LicenseWorks has signed to represent The MetropolitaLn Museum of Art (The Met) for licensing in India.

The ageny will bring The Met brand licensing program to India, offering a range of high-quality, museum-inspired products and experiences to Indian consumers.

This milestone marks an important step in connecting The Met’s unparalleled collection of 1.5 million works of art with India’s growing appreciation for art-inspired lifestyle products. The program will introduce a variety of brand extensions, including apparel, home décor, fashion accessories, and luxury lifestyle products, all inspired by the Museum’s extensive global collection spanning 5,000 years of art and culture from around the globe.

A Global Cultural Icon Enters India

The Metropolitan Museum of Art, in New York City, houses one of the world’s largest and most comprehensive art collections and garners over 5 million visits each year. With this licensed partnership, The Met extends its mission to make art accessible, offering Indian consumers the opportunity to engage with its artistic legacy through thoughtfully designed products that merge culture with cutting edge design. In recent years, renowned international brands such as Estée Lauder, Anthropologie, Pull & Bear, Samsung, Dr. Martens, Fila, Starbucks and several others have collaborated with The Met to launch exclusive, art-inspired special edition collections.

The Indian Market Opportunity

India’s rich cultural heritage and growing demand for luxury lifestyle products present an ideal landscape for The Met brand licensing program. As one of the fastest-growing consumer markets, India is increasingly embracing premium products that seamlessly blend culture, storytelling and innovation — resonating with the aspirations of its globally connected youth. This collaboration will allow Indian consumers to experience inspiring works of art from The Met in their everyday lives.

Rishabh Singla, Managing Partner at LicenseWorks, said: “We are thrilled to represent The Met and bring highlights of this iconic institution to India. Art has a unique ability to connect people, and this licensed partnership represents an opportunity to make world-class art more accessible to Indian consumers. Together, we aim to create meaningful, high-quality brand extensions that celebrate culture and creativity.”

Josh Romm, Head of Global Licensing and Partnerships at The Met remarked: “We are thrilled to extend our reach into India through our new relationship with LicenseWorks. India is a dynamic market with a growing passion for art and culture, and we are confident that this collaboration will bring The Met’s exceptional collection closer to Indian consumers, while delivering against our broader Museum strategic objectives.”

Pranav Anand, Managing Partner at LicenseWorks, added: “We are honored to partner with The Met, a global beacon of art and culture, to bring its rich heritage to the Indian market. At LicenseWorks, we are passionate about creating meaningful experiences that blend history, creativity, and modern-day luxury, and we are excited to help The Met extend its legacy into new horizons in India.”

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