The Licensing ANZ Awards has announced its finalists following a record response from the industry.

More than 120 submissions were received, representing outstanding work across apparel, FMCG, hardlines, live experiences, retail marketing, and brand excellence. The quality of entries made judging highly competitive, with our international, independent panel commending the innovation and execution across the board.

Category highlights include collaborations such as Wicked x Camilla, The White Lotus x Camilla, Bluey in apparel, Violet Crumble in corporate and FMCG, and dynamic live experiences including Harry Potter, LEGO Star Wars, and Sesame Street with Bromley. Retail excellence features Peter Alexander, EB Games and Zing Pop Culture, Allkinds, Culture Kings, and Smiggle.

Hall of Fame honourees Paul Cannon and Alan Schauder will be recognised for their significant contributions to the industry.

The full shortlist appears on the awards site.

“Submissions surged this year, not only in volume, but in the depth of creativity and commercial impact,” said Lisa Sweeney MD ANZ Licensing International.

See the full list of finalists below:

Apparel, Accessories & Softlines Finalist

AFL HoMie Knits (AFL/Fanatics)

Wicked x Camilla (Universal/Camilla)

The White Lotus x Camilla Collection (Warner Bros Discovery/Camilla)

Bluey  Designworks Apparel (BBC Studios/Designworks)

Rip Curl x Abrand (RipCurl/ ThreeByOne/Asembl)

Madmia Socks (Madmia/Disney/Mattel/ Sanrio/ Hasbro and more)

FMCG and Promotions Finalist

RAM 2500 Yellowstone Edition (Paramount/Haven)

PAW Patrol Breakfast Boxes (Paramount)

BATMAN x Uber (Warner Bros. Discovery/Uber)

Hello Kitty 50th Anniversary x Gotcha Tea ( Sanrio:/Haven)

Minecraft CubeezTM (Microsoft: Mojang/Merchantwise)

The Collagen Co x Violet Crumble Glow Shake & Violet Crumble Collagen Dream (Robern Menz/Asembl)

Hardlines (inc. Publishing and Paper Goods) Finalist

Bluey 3-IN-1 Airplane Transforming Playset (BBC Studios/Moose Toys)

Sponge Bob SquarePants 1oz Silver Proof Coloured Coin (Paramount/Haven)

Thomas Kinkade Disney Puzzles Jigsaw Puzzles (Disney/MJM)

Hello Kitty and Friends Toys and Plush (Sanrio/Haven/Headstart)

Mattel Jurassic World: Rebirth Range (Universal/Mattel)

Monopoly 90th Anniversary 3oz Silver Collectible Coin (Hasbro/Merchantwise/NZ Mint)

Live Experiences & Events Finalists

Harry Potter: A Forbidden Forest Experience (Warner Bros Discovery)

LEGO Star Wars: The Exhibition (Disney/Lego)

Imagine the Magic with Westfield – Disney’s Frozen Lightshow (Disney/Westfield)

TMNT 40th Anniversary Exhibition (Nickelodeon/Haven)

Chadstone x Hello Kitty (Sanrio/Haven)

Sesame Street x Bromley: In Your Neighbourhood (Sesame Workshop/Haven)

Best Retail Marketing Campaign for Licensed Products Finalist

Dusk’s Collection: Willy Wonka & The Chocolate Factory x dusk Collection (Warner Bros Discovery)

Bunnings: Bluey at the Hammerbarn Range (BBC Studios/Caprice)

Wicked (Universal)

Coles & Pokemon: Builders loyalty campaign (The Pokémon Company International/Haven)

Peter Alexander’s Collection: Sesame Street Sports (Sesame Workshop/Haven)

A Minecraft Movie Cross-Category Products   (Microsoft: Mojang/Merchantwise)

Best Retailer for Licensed Products Finalist

Peter Alexander

EB Games & Zing Pop Culture

Allkinds

Culture Kings

EB Games

Smiggle

Rising Star Finalists

Georgina Goodwin

Will Marshall

Sarah Watkins

Best Teen and Adult Brand of the Year Finalist

Peanuts (Peanuts Worldwide/WP Brands)

Smiley (IMG)

DC (Warner Bros. Discovery)

Ed Hardy (Iconix International/Designworks)

Wizards of the Coast (Hasbro/Merchantwise)

Pokemon (The Pokemon Company International/Haven)

Hello Kitty (Sanrio/Haven)

Corporate, Food & Beverage Brand of the Year Finalist

Violet Crumble (Robern Menz)

Bundaberg Rum (Diageo)

Chups Chups (Perfetti Van Melle)

Sports, Fashion, Celebrity & Lifestyle Brand of the Year Finalists

Frida Kahlo  (The Frida Kahlo Corporation/Haven)

UMBRO (Iconix International/Designworks)

NFL (IMG)

Rip Curl (KMD Brands/Asembl)

Australian Olympic Committee (Merchantwise)

Hello Kitty (Sanrio/Haven)

Children’s Brand of the Year Finalist

Hello Kitty (Sanrio/Haven)

Harry Potter (Warner Bros Discovery)

Bluey (BBC Studios)

Minecraft (Microsoft : Mojang/Merchantwise)

Peppa Pig (Hasbro)

Sonic the Hedgehog (SEGA/Merchantwise)

Hall of Fame Honoree Alan Schauder

Hall of Fame Honoree Paul Cannon

About the Licensing ANZ Awards
The Licensing ANZ Awards celebrate excellence across the licensing ecosystem, recognising brands, retailers, manufacturers, agencies, and talent delivering outstanding results.