Licensing Expo Shifts Dates to Maximize Opportunities for UBM Licensing Customers Globally

Santa Monica, Calif. (April 19, 2016) – UBM, organizers of Licensing Expo, the world’s largest and most influential licensing industry event, and its sponsor, the International Licensing Industry Merchandisers’ Association (LIMA), jointly announce that the Expo is moving a month earlier next year – to May 2017. This strategic shift provides an opportunity for exhibitors and attendees to better leverage the time of year and the proximity of Licensing Expo to Brand Licensing Europe (BLE) in October. This move offers an additional month of business opportunities between UBM licensing events globally, bringing the total number of days to nearly 140, and thus insuring that exhibitors, attendees and global partners are better situated to capitalize on possibilities around the world. Jessica Blue, Senior Vice President, Licensing, UBM Americas: “Following feedback from the industry and partners, Licensing Expo, is moving to May 23-25 at the Mandalay Bay Convention Center, Las Vegas, NV. The new time slot ensures a consistent date for UBM Licensing customers around the world and puts some much-needed distance between Licensing Expo and E3 while providing additional time between our sister shows.” Charles Riotto, President, LIMA: “We are excited for this move and see it is a positive for our industry. Our members have expressed the need for timing that better fits the global business cycle, and we are pleased to be able to offer them a solution that is beneficial to the licensing community.” The longest consistently running licensing tradeshow, Licensing Expo has connected the world’s most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers for more than 35 years. Attendees come to spot trends, build strategic partnerships and secure promotional tie-ins. Millions of products across the world started life as a conversation at Licensing Expo, and this is where brand owners, licensees and retailers find the right partners to expand their businesses and create relationships. Complimentary registration for the Licensing Expo 2016 on June 21-23 is available at: www.licensingexpo.com/registerhere ### Press Materials: licensing-expo/content/virtual-press-office Media Contact: Jannelle Grigsby, media@licensingexpo.com +1 310 857 9020