Santa Monica, Calif. (April 29, 2016) – Licensing Expo, the world’s largest and most influential licensing industry event, is pleased to announce the evolution of its Global Partner program, which will be featured once again at this year’s Expo. Organized by UBM Americas and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), Licensing Expo 2016 will take place on June 21-23 at the Mandalay Bay Convention Center in Las Vegas, NV.
Jessica Blue, Senior Vice President, Licensing, UBM: “Since the inception of the Global Partner program in 2009, we have worked to assist our partnering brands around the world. We have now grown the program to include more than 75 companies that exhibit at Licensing Expo and Brand Licensing Europe. I would like to thank all of our Global Partners for their support over the last seven years.”
The Global Partner program supports exhibitors who participate in both Licensing Expo (U.S.) and Brand Licensing Europe (U.K.). Benefits of the program include Virtual Press Office (VPO) listings, coverage in License! Global magazine and special promotions via email and in the official Show Directory along with other added benefits.
Jim Fielding, Global Head of Consumer Products, DreamWorks Animation: “As a global branded entertainment company, it is crucial for DreamWorks to have a meaningful presence at both the Licensing Expo and at Brand Licensing Europe. The depth and breadth of our IP portfolio appeals to a worldwide fan base, and both of these events serve as important touch points for our business.”
The companies and organizations that are Global Partners come from a diverse range of industries and include companies such as Activision, Alchemy Licensing, Automobili Lamborghini S.p.A., BBC Worldwide, Beanstalk/Tinderbox/Blueprint, Cartoon Network Enterprises, Creative Licensing Corporation, Discovery Consumer Products, Mattel, Inc., Mondo TV, Nickelodeon, NBCUniversal Brand Development, Saban Brands, Sony Pictures Consumer Products, Twentieth Century Fox Consumer Products, Ubisoft Entertainment, VIZ Media and WWE, among many others.
Simon Waters, General Manager and Senior Vice President, Entertainment and Licensing, Hasbro: “Participating in the Global Partner program provides us with the opportunity to showcase the strength of Hasbro’s global teams and the power of our brand blueprint. Following Hasbro Consumer Products’ record performance in 2015, we look forward to exhibiting our beloved brands at this year’s Licensing Expo and Brand Licensing Europe as we continue to innovate and expand our products and experiential offerings.”
Now in its 36th year, Licensing Expo is the place where more than 16,000 retailers, licensees, manufacturers, distributors and licensing agents from more than 90 countries come together with 5,000 of the hottest brands to discuss licensing and brand extension deals.

Can’t wait for June? Check out the NYC Licensing Summit video series for exclusive, on-demand content from Global Partners such as Hasbro and Beanstalk. Videos now available for purchase here.

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Media Contact: Jannelle Grigsby, media@licensingexpo.com +1 310 857 9020 

About Licensing Expo (www.licensingexpo.com)
Now in its 36th year, Licensing Expo is the world’s largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into three zones: Characters and Entertainment; Art and Design; and Brands and Agents. More than 16,150 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 90 countries. Licensing Expo is owned and organized by UBM Americas and is sponsored by the International Licensing Industry Merchandisers’ Association (LIMA). UBM Americas also owns and operates License! Global magazine and Brand Licensing Europe.

About UBM Americas
UBM Americas, a part of UBM plc, is the largest business-to-business events and trade show organizer in the U.S. Through a range of aligned interactive physical and digital environments, UBM Americas increases business effectiveness for both customers and audiences by cultivating meaningful experiences, knowledge and connections. UBM Americas has offices spanning North and South America, and serves a variety of specialist industries with dedicated events and marketing services covering everything from fashion, tech and life sciences to advanced manufacturing, cruise shipping, specialty chemicals, powersports and automotive, concrete, hospitality, cargo transportation and more. For more information, visit: www.ubmamericas.com.