New York, NY — Today, leading global trade association Licensing International announced retail expert Lisa Sweeney as its new MD for Australia and New Zealand.

“Lisa’s expertise in retail will be instrumental as we work to expand our offerings in Australia and New Zealand,” said Maura Regan, President of Licensing International. “We are thrilled to welcome her as our newest MD and look forward to working closely with her as we continue to grow in the region.”

Based in Melbourne, Sweeney will be responsible for supporting Licensing International’s Australian and New Zealand members through networking opportunities, educational programs, and expanded retail initiatives.

“I am excited to collaborate with the Licensing International team and support the brand licensing community across Australia and New Zealand in this new role,” said Sweeney. “The market here is tough and licensing provides a fabulous opportunity for retailers to engage with their customers differently. I can’t wait to share the global best practices.”

Sweeney is CEO-Director of Business in Heels International, an organization that fast-tracks women on their road to success through mentoring, education, marketing, and events like the Women in Retail Leadership Summit and the Gender Equity Awards for Australia. She previously spent 25 years in retail, many of them with Target, where she was responsible for Licensing, Toys, and Leisure.

Sweeney is taking on the role effective August 1, 2024.

About Licensing International 
Licensing International is the leading trade organization for the $350+ billion global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, Licensing International members in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit www.LicensingInternational.org for more information.