BERLIN, GERMANY October 7, 2020 – Licensing International Germany is proud to share the nominees of the 2020 Germany Licensing Awards. After being nominated by the membership of the German chapter, 54 finalists in 10 categories were selected by a vote of the Licensing International Germany Awards Committee which is comprised of leading executives from the region. The winners will now be chosen by the LI Germany membership.

The winners will be unveiled online in two weeks, on Wednesday, October 21, 2020. The winners of this year’s Lifetime Achievement Award and Licensing Industry Award will also be revealed at the same time.

Peter Hollo, Managing Director, Licensing International Germany: “My sincere congratulations to all the nominees. Your peers clearly recognize your outstanding work. Of course, it’s a bit disappointing that we won’t all be getting together to celebrate, but what is most important is that we acknowledge all the talent and innovation that shaped the German licensing industry last year. Stay tuned for the unveiling of the winners in just a few short weeks!

The Nominees are:

Licensor/Licensing Agency of the year: 

• Euro Lizenzen
• KIDDINX
• Mattel
• Studio 100 Media GmbH
• Super RTL
• WildBrain CPLG

Licensee of the year:   

• Blue Ocean
• Boxine
• DeineBriefmarke.de
• Egmont Ehapa Media
• Nelson Verlag
• Tex-Ass

Property/Franchise of the year:

• Die Eiskönigin
• Der Grüffelo
• Harry Potter
• Miraculous
• Peppa Pig
• Super Mario

Licensed product of the year:

• Harry Potter Spielsets, Lego
• Kaufmann Paw Patrol Sitzerhöhung mit  Isofix
• Playmobil Heidi Spielsets
• Schöner Wohnen Farbe
• Weißt du eigentlich, wie lieb ich dich hab? Süßwaren von p:os

Promotion of the year:

• Grüffelo Tchibo Promotion, Active Merchandising
• Hello Summer! Sammelkampagne mit Nerf, TCC, COOP Schweiz
• Kaufland, Star Wars
• McDonald‘s Happy Meal: Original Schleich Figuren, CREATA (Germany) GmbH
• Ottifanten Loyalty Promo, TCC, Edeka
• Shaun das Schaf bei Tamoil, WDRmediagroup

Retailer of the year:

• Amazon
• EDEKA
• Ernsting´s Family
• LIDL
• Müller
• Tchibo

Sports brand of the year:

• Bundesliga (DFL)
• BVB Dortmund
• FC Bayern München

Digital brand of the year:

• Fortnite
• Minecraft
• Roblox
• Spring in eine Pfütze
• Super Mario

Corporate/Lifestyle/VIP brand of the year:      

• David Bowie Fashion
• Friends
• Head
• Hot Wheels
• Ralph Ruthe
• Volkswagen

Newcomer of the year:

• GBA – Global Brand Activation
• heo GmbH
• Jochen Schweizer
• MGA
• MyPostcard.com
• Tiger Cards

Lifetime Achievement Award Germany 2020 and Licensing Industry Award Germany 2020:

Award winners for lifetime achievement award and industry award will be announced online October 21, 2020.