Adventure Trips Inspire Self-exploration and Optimism through Unique Outdoor Experiences

Boston, MA – January 23, 2018 – Life is Good, a Boston-based apparel brand dedicated to spreading the power of optimism, is teaming up with Austin Adventures, a world class adventure tour operator, to launch Life is Good Vacations. These trips are uniquely designed to align adventure with a journey of self-discovery, allowing guests to connect with others and the outdoors through a refreshed, positive outlook. Life is Good Vacations are available to book now for travel dates starting in June 2018.
Life is Good has devoted 24 years to celebrating life’s simple pleasures through positive art and messaging. With the launch of Life is Good Vacations, people can now experience those simple joys while in the beauty of an incredible destination of their choice.
“These trips provide an unforgettable combo of pure outdoor fun, deep unplugged connections and true adventure,” says John Jacobs, Life is Good co-founder. “They’re a spectacular way to recharge and get a fresh perspective on the good that’s around us.”
Life is Good Vacations by Austin Adventures will kick off with a trip to Montana and the Greater Yellowstone Ecosystem, complete with biking, hiking, rafting, and horseback riding. Travelers will savor the destination’s local cuisine, explore its hidden gems under the direction of expert guides, and enjoy its natural wonders without the stress of planning.
“The concept of ‘adventure’ is deeply engrained in the ethos of our company. We believe that every destination we visit is equipped with its own unique experience. With this partnership, we now have an incredible opportunity to translate Life is Good’s love for nature into the actual landscapes where active individuals and families want to travel,” says Dan Austin, Austin Adventures founder.
This season, vacations include both family and adult-only trips in groups of 12 or less to:

• Montana – Big Sky, Yellowstone & Paradise Valley
• Utah – Bryce Canyon & Zion
• Canadian Rockies – Alberta Banff to Jasper
• Costa Rica – Manuel Antonio to Punta Islita

To learn more and to book, visit lifeisgood.com/vacations.

ABOUT THE LIFE IS GOOD COMPANY

The Life is Good Company is a $100 million apparel brand dedicated to spreading the power of optimism through positive art and messaging. The company donates 10 percent of its net profits to help kids in need through the Life is Good Kids Foundation. To date, the foundation has positively impacted 8,000 childcare providers who care for over 1 million kids every year, many of whom are facing early childhood trauma. Life is Good® is a registered trademark of The Life is Good Company.
Visit LifeisGood.com for more details, and follow Life is Good on Twitter, Facebook and Instagram.

ABOUT AUSTIN ADVENTURES

Based in Billings, Montana, Austin Adventures has spent more than 40 years building an international reputation as a top provider of luxury, small group, multisport tours for adults and families to the world’s most captivating destinations. Acknowledged twice by Travel and Leisure Magazine with the prestigious World’s Best Awards and many more national media accolades and awards. Austin Adventures has perfected the art of creating itineraries featuring exceptional regional dining, distinctive accommodations, incredible guides and exhilarating activities, all while keeping all inclusive rates and services the norm. In addition to scheduled group departures on all 7 continents, Austin Adventures has developed a reputation as the leader in customized trip planning and execution. All backed by the industries only money-back satisfaction guarantee.