Inspired by the culture of the HYPE. HQ – where having a Nerf blaster by your side is a way of life – and the all-out energy of the iconic Nerf brand.

The 40-piece apparel and accessory kidswear collection boasts all-over-prints, high-gloss print processes, reflective detailing and unisex shapes for ages 4-14. Designed for all genders with reference to NERF’s core colour palette of orange and blue with pops of purple, neon green and yellow, this collection lands as Nerf cements it’s position in the fashion and lifestyle space.

“We are delighted to be partnering with Hype on this much-anticipated fashion collaboration which supports our strategy to elevate Nerf into a true lifestyle brand, for all genders, said Sally Carnota, UK Licensing Director at Hasbro. “The collection showcases a blend of the Hype signature design with key Nerf iconography and we are so excited for the launch.”

Highlighting HYPE.’s signature camouflage print with iconic NERF references. With a graffiti-spray, galaxy space and gradient effects in t-shirts, crop tees, long-sleeved tees, hoodies, joggers, tracksuits, leggings and shorts. The heat map print nods to thermal vision, displaying the inspiration behind the collection combined with elevations such as MA1 pockets, rip stop panels and pocket overlays delivering that performance feel.

Stay hydrated with the reusable metal water bottles, designed with the collaboration’s core prints, with matching backpacks in HYPE.’s iconic shape and lunch boxes, finished with dart storage holders.

Alongside the collection, HYPE. x NERF have come together to gift a limited number of blasters designed in the heat map and graffiti prints, complete with co-branded darts to influencers and competition winners. (Not available at Retail)

The collaboration collection launches exclusively via HYPE.’s Shopping App, available on Android and Apple on May 27th 2021 and online at www.justhype.com and retailers around the world on May 28th 2021.

#HYPExNERF

About HYPE.:
Reality creates dreams, and dreams become reality.

Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.

HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.

With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

Currently, HYPE.’s headquarters resides in a-then-abandoned warehouse. Transformed with the Trotters Independent Trading Co three-wheeler, The Hype and Hounds pub, a games area with Time Crisis 2 and interior and exterior graffiti.

The first batch of stock sold out within a matter of hours after winning a t-shirt printing competition on Facebook.  The magic just keeps on happening, and HYPE. can now be found in over 175 UK stockists and 27 territories worldwide.

About Hasbro:
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands.

For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels

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