LIMA and The NPD Group have announced a quarterly Executive Breakfast Series, launching Tuesday, June 12 at Steelcase in New York City with The Megapower of Kid Fans – how today’s digital-savvy kids are upending the traditional model of content, and what it means for your licensing business.

NPD Entertainment’s Kristen McLean will explore how children are upending the traditional models of content distribution and discovery and share data from across the children’s industry on how licenses and brands are measuring up.

“Today’s digitally-sophisticated kids are an increasingly powerful force that does not always behave in ways that are easy to anticipate. Their passion drives all kinds of new patterns of discovery, and when they get behind things, it can really move the consumer needle,” said McLean.

The Executive Breakfast Series pairs The NPD Group’s unparalleled thought leadership in more than 20 industries with LIMA’s strategic brand licensing expertise and advocacy to initiate insightful and thought-provoking discussions grounded in real data and market intelligence.

“LIMA’s mission is to drive the growth and expansion of licensing around the world, which starts with top notch educational and professional development opportunities for our licensing community and the business world at large,” said Maura Regan, LIMA Executive Vice President. “We are proud to launch this engaging Executive Breakfast Series with The NPD Group and are confident it will provide keen insights and learnings to senior executives across a multitude of industries, while elevating licensing as a smart and profitable business strategy.”

To register for the June 12 event, please click here.

# # #

About LIMA
LIMA – the International Licensing Industry Merchandisers’ Association – is the leading trade organization for the global licensing industry.  Founded in 1985, LIMA’s mission is to foster the growth and expansion of licensing around the world and create greater awareness of the benefits of licensing to the business community at large.  Members in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events.  LIMA is the exclusive sponsor of events organized by UBM’s Global Licensing Group:  Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo China, and NYC Summit.  Visit licensing.org for more information.

About The NPD Group, Inc.
NPD is the leading global provider of market information and business solutions covering brick-and-mortar, e-commerce, and emerging channels in more than 20 industries. We combine our unique data assets with analytic solutions to help our clients measure performance, predict trends, and improve results, advising them to help drive successful growth. Practice areas include apparel, appliances, automotive, beauty, books, consumer electronics, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, mobile, office supplies, retail, sports, technology, toys, travel, retail, games, and watches / jewelry. For more information, visit npd.com.