Las Vegas, NV, May 22, 2018 –  Sally Hansen’s Crayola Insta-Dry nail color collection was named the recipient of the first-ever LIMA Community Choice Award at tonight’s 2018 LIMA International Licensing Awards. Spirit Halloween took home Retailer of the Year for the program it assembled surrounding Netflix’s Stranger Things, while Amazon received top Digital Product honors for its Sesame Street Alexa Skill.Winners in 22 categories of property types and merchandise classifications were announced during LIMA’s annual Awards Ceremony, held during the 2018 Licensing Expo at the Mandalay Bay Convention Center, Las Vegas.

“This was an outstanding year for the LIMA Awards program. Not only did we receive a record 700 submissions, but 42% of the nominees originated from outside the US,” said LIMA President Charles Riotto. “Tonight’s winners truly exemplify the very best of our global industry. They are innovative leaders in their respective categories and across the licensing landscape.”

Winners were selected from a ballot of 132 nominees from 16 countries and determined by vote of the LIMA membership. The LIMA Community Choice Award winner for top overall licensing program/product of 2018 was selected via online ballot across the entire licensing industry.

The full list of 2018 LIMA International Licensing Awards winners follows:

LICENSED PROGRAM

• ART / DESIGN – The Very Hungry Caterpillar/The World of Eric Carle
  Owner/Agent:  Eric Carle Studio, LLC / The Joester Loria Group
• CELEBRITY / FASHION – Dear Drew
  Owner/Agent: Barrymore Brands / CAA-GBG
• CHARACTER / TOY BRAND – L.O.L. Surprise!
  Owner/Agent: MGA Entertainment
• CORPORATE BRAND – Pantone
  Owner/Agent:  Pantone / Brand Central
• DIGITAL – emoji – the iconic brand
  Owner/Agent:  the emoji company / Global Merchandising Services, Inc.
• FILM / TELEVISION / ENTERTAINMENT – ANIMATED – Rick and Morty
  Owner/Agent: Adult Swim & Cartoon Network Enterprises
• FILM / TELEVISION / ENTERTAINMENT – LIVE ACTION – JoJo Siwa
  Owner/Agent:  Nickelodeon
• FOOD and BEVERAGE / RESTAURANT – Guinness
  Owner/Agent:  Diageo / Beanstalk
• SPORTS – WWE
  Owner/Agent:  WWE
• LICENSED PROMOTION – Masters of the Universe and Dirty Dancing
  Owner/Agent:  Mattel and Lionsgate / Born Licensing
• LOCATION-BASED or EXPERIENTIAL INITIATIVE – National Geographic Encounter
  Owner/Agent:  National Geographic
• RETAILER – Spirit Halloween
  Property:  Stranger Things

LICENSED PRODUCTS

• APPAREL / FOOTWEAR / ACCESSORIES – Vans
  Property/Product: Peanuts footwear, apparel & accessories
• APPLIANCES / AUTOMOTIVE / ELECTRONICS / HARDWARE / HOUSEWARES / PAINT – Broil Chef
  Property/Product: Star Wars TIE Fighter Gas Grill
• DIGITAL – apps, software, video – Amazon
  Property/Product: Sesame Street Alexa Skill
• FOOD / BEVERAGE – Brand & Vision
  Property/Product: Sesamstrasse (Sesame Street) organic food range
• HEALTH & BEAUTY AIDS – Sally Hansen
  Property/Product: Crayola Insta-Dry nail color collection
• HOME DÉCOR – domestics, furniture, giftware, textiles – Jay Franco and Sons, LLC
  Property/Product: Minecraft home collection
• PUBLISHING / SOCIAL EXPRESSION / BACK-to-SCHOOL – Lovepop
  Property/Product: Beatles pop-up card collection
• TOYS / GAMES / NOVELTIES / ROLE-PLAY:  0 – 12 – Cra-Z-Art
  Property/Product: Nickelodeon Slime kits
• TOYS / GAMES / NOVELTIES / ROLE-PLAY:  13 plus – The LEGO Group
  Property/Product: LEGO Star Wars BB-8 – 75187

LIMA COMMUNITY CHOICE AWARD

• Crayola Insta-Dry nail color collection by Sally Hansen

In addition to the awards presentation, Elias Fasja-Cohen, CEO and Founder of Tycoon Enterprises, and Brian Goldner, Chairman and CEO of Hasbro, Inc. were honored as the latest inductees into the LIMA Licensing Industry Hall of Fame for their lifetime of achievements.