LIMA China is co-organizing a free seminar “Who’s 40 and Fabulous? Sanrio’s Hello Kitty!” on March 20th with education partner HKU SPACE.   The featured speaker with be Ms. Caroline Tsang (曾瑞群女士), Chief Operating Officer, Asia, Sanrio Hong Kong Co. Ltd.  Caroline will address how Sanrio has been able to churn out successful brands like Hello Kitty amongst many others through their well-planned brand development strategy. She will also share how Sanrio invests in humanizing the brand characters and building relationships with its stakeholders for long-term success. This not-to-be-missed event will be interactive and a great opportunity to learn more about the importance of building a brand with a long-term perspective.

Caroline is highly experienced in licensing industry and presently the COO of Sanrio Hong Kong. She started her licensing career in Animation International and later joined Sanrio since 1996. In Sanrio, she dedicates to expand Sanrio characters business in an all-rounded form instead of relying heavily on traditional licensing business. In 2005, she launched the first Hello Kitty Interactive Event in Hong Kong which marked a great milestone and success on her philosophy. Hereafter, the Event also becomes an highlighted activity in every year for all Hello Kitty fans.

Click here for more information and to register!