LIMA Japan’s Young Professionals Network met for the second time at an early evening event on 30 May, kindly hosted by Coca-Cola Japan, where the participants had the opportunity to hear about digital marketing insights from Mr. Yosuke Toyoura, its iMarketing Director. Toyoura-san presented the company’s digital marketing strategy and  case studies. A very lively Q&A session with the audience followed which was facilitated by Misako Kiyota, Coca-Cola Japan’s Global Licensing Manager.

Post-event feedback from the participants was highly positive.

LIMA Japan YPN series, aimed at licensing and content professionals who are under 35 years old, will continue in July with its next event.  Details in due course.

Original post in Japanese: http://www.licensing.or.jp/20180530ypn/