New York, NY, July 25, 2011 — The International Licensing Industry Merchandisers’ Association (LIMA) today announced that Adam Berg has joined as Senior Vice President, Membership and New Business Development. A 25-year licensing industry veteran, Berg will spearhead LIMA’s membership growth strategy and will be responsible identifying and developing opportunities within various segments of the global licensing industry. He will also create and execute membership and business development initiatives designed to enhance the overall image of the association and its relevance to members. His activities will also include coordinating efforts with LIMA’s international Managing Directors.

Berg comes to LIMA following a lengthy career with Equity Management, a leading trademark licensing firm, where he most recently served as Senior Vice President, Licensing Sales. Previously he worked in licensing sales for Hamilton Projects and held various new project development positions in the entertainment industry.

“We are thrilled to add someone of Adam’s caliber to our staff, said Charles Riotto, LIMA President. “He brings a wealth of industry knowledge and experience. Adam is a highly-respected member of the licensing community and I’m confident he will contribute significantly to our efforts to grow our organization and provide top-notch services to our membership.”

A graduate of McGill University in Montreal, Adam received his MBA in Marketing from Fordham University. He lives in Wayne, NJ with his wife and three sons.

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