In the increasingly fragmented multiplatform world, one of the biggest challenges for any marketer is to craft a strategy to effectively reach a target audience. YouTube? Facebook? Instagram? Television? Mobile? (Fill in the blank)? What’s the right combination? People are consuming media of all sorts in a variety of ways, so how does a property owner build awareness, develop brand loyalty, and convert that into revenue?

Join LIMA – the global trade association for the licensing industry – for our first-ever educational event in Toronto at the offices of Nelvana Enterprises,  “How to Define & Reach Your Audience in a Digital Age” on Tuesday, October 21 from 4:30-6:00pm.

Moderator:  
Lana Castleman, Editor, kidscreen

Speakers:  
Andrew Kerr, Co-Head, Nelvana Enterprises
Leah MacNab, Director of Marketing & Retail Partnerships, NBA Canada
Donna MacNeil, Social Media Consultant

Following the panel discussion will be an opportunity to network with your licensing colleagues from around Canada over cocktails and hors d’oeuvres from 6:00-8:00pm.

To register, please visit /limanet/events/register/how-to-define-reach-your-audience-in-a-digital-age/