LIMA is joining forces with PROMARCA, the leading licensing organization in Mexico, to extend LIMA’s reach into the Latin American market with the formation of LIMA Mexico. The new arm of the organization will operate under a license from LIMA, utilizing the trade association’s trademark and related intellectual property. A Managing Director of LIMA Mexico will be named soon.

“We are delighted to extend the LIMA brand into Mexico and provide our services, support and programming to PROMARCA members throughout the country,” said LIMA President Charles Riotto. “Our goal is to extend the LIMA brand and its benefits to members – in Latin America and, ultimately, across the globe – to raise the profile of the overall licensing industry.”

“This is an ideal scenario for all licensing players in Mexico who created PROMARCA five years ago – such as Tycoon, Televisa, and fulanitos, to name a few,” said Maca Rotter, President of PROMARCA. “Now all affiliates will have access to LIMA’s benefits while providing insight from our region to open up new opportunities for the industry as a whole.”

Under the new agreement, PROMARCA affiliates will become LIMA Mexico members with full LIMA benefits. With the opening of LIMA Mexico, the Association will have seven international offices, including New York, London, Munich, Tokyo, Hong Kong and Melbourne.

About PROMARCA
PROMARCA – The Asociación Mexicana de Promoción y Licenciamiento de Marcas (Mexican Licensing Association) – is the leading trade organization for the Mexican licensing industry, celebrating its 6th anniversary this year. PROMARCA’s mission is to educate, promote and grow the market in Mexico.  PROMARCA is the exclusive sponsor of Expo Licencias y Marcas. Visit www.licensingmexico.com for more information.