February 5, 2014 – The International Licensing Industry Merchandisers’ Association (LIMA) will host a duo of informative webinars this month on Wednesday, February 12 and 26, to help guide companies in developing an effective social media presence as well as brand style guides. Both programs will be led by recognized leaders in their fields, who will present actionable information for attendees to apply to their businesses.

Following are more details on each of the upcoming webinars:

*  February 12 – Game-Planning a Social Media Strategy: Debbie Bookstaber, president of marketing agency Element Associates, will offer tips and guidelines for creating an effective strategy for a property or product in the constantly changing social media arena.

*  February 26 – Building a Compelling Brand Guide: Rob Striar, principal of M Style Marketing, will discuss the essential elements of constructing an effective style guide and how to transform the document from creative guide to brand roadmap.

LIMA webinars take place from 12:00-1:30pm EST and are free for all members ($200 per site for non-members.) Click here for more information and to register.