The UK Managing Director of LIMA, the primary trade association for the licensing industry, is set to speak in Helsinki on 14 March about opportunities in licensing at LISENSSI=BISNES, Finland’s first ever professional licensing event.

Kelvyn will provide delegates with the latest insights into the international licensing market, using data from LIMA’s annual licensing survey. He will also discuss consumer research into attitudes about licensing and highlight its benefits  to manufacturers and brand owners alike. His speech forms part of LIMA’s overall mission to raise awareness of licensing and to help businesses embark on their own licensing programmes.

LISENSSI=BISNES has been organised by the Association of Agents and Managers in Creative Industries, to help share international best practice. It is an all-day event with a programme of inspiring speakers ranging from senior executives at leading licensors and licensees to specialist consultants, government advisors and journalists from Finland and around Europe.

Delegates start in the main hall with a morning programme and may then choose from speakers in four separate halls focusing on different industries – Food and Drinks Industry, Travel and Health Services, Products and Merchandise, Textile and Clothing Industry – in the afternoon.

Gardner comments: “Finland already has a number of licensing success stories with brand owners such as Rovio (owners of Angry Birds), Fiskars Home and Rabbit Films (producers of The Dudesons TV show) enjoying international success through their licensing programmes. The Finnish Government is also trying to encourage licensing and IP business through measures such as tax concessions.

Despite this, licensing as a distinctive and beneficial business tool is still relatively unknown within Finland, so this event will be an excellent opportunity for business leaders and the licensing community to hear success stories and learn about strategies to build a brand both within the Nordic region and beyond.”

For more information and to register, visit the event website on: http://www.lisenssibisnes.fi/en/

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For media enquiries please contact: Victoria Roe, The PR Network Tel: 07967 804140 Email: victoria.roe@theprnetwork.co.uk

Notes to editors: About LIMA: Founded in 1985, the International Licensing Industry Merchandisers’ Association (LIMA) is the primary trade organisation for the worldwide licensing industry. LIMA’s mission is to bring together all segments of the industry for the advancement of professionalism in licensing through research, national and international seminars, trade events and publications. With members in 35 countries, offices in New York, London, Munich, Tokyo, and Hong Kong, and representatives in Australia, Iberia, India, Italy, and Korea, members enjoy access to a wide variety of activities, resources and benefits. For more information on LIMA sponsored trade shows, educational programming, networking opportunities and more, please visit www.licensing.org. To learn more about LIMANET, the most complete network of Property Information and Licensing Professionals online, please visit www.limanet.com.

LIMA UK has been operating since 1999.  In addition to our international services, we support local members with UK government contact, specialist business support services and UK-tailored educational seminars and networking events. For more information please visit www.licensing.org.uk