New York, NY – November 2, 2020 – Licensing agency Lisa Marks Associates, Inc. (LMA) announces the launch of the mentos Auto Air Care program, executing a keystone partnership between the Mentos® brand and leading auto air care manufacturer, Sterling Teal International. Sterling Teal is leveraging the Mentos “always fresh” brand personality and great flavors and scents with an initial collection of 8 scented auto air fresheners that capture Mentos’ great flavor profiles including Mentos signature flavor, cool mint, as well as several fruity flavors, plus some new fan-favorite flavor additions.  Mentos air fresheners will be available at national retailers across the U.S. as well as in Canada, Puerto Rico, Dominican Republic, Mexico, Guatemala, Honduras and El Salvador starting this month.

Over the past 70 plus years, Sterling Teal International Inc has been focused on helping consumers have the most enjoyable drive possible. They accomplish this by producing some of the highest quality automotive air fresheners on the market. Sterling Teal has worked very closely with LMA and Perfetti Van Melle to create a Mentos auto air freshener program that provides car owners with the freshest drive imaginable. The new Mentos air fresheners deliver delicious, long-lasting fragrances that are sure to please all!

“We are thrilled to be launching the mentos Auto Air freshener program with Sterling Teal International,” said Lisa Marks, President of LMA. “Sterling Teal has done a terrific job leveraging the mentos equities of freshness, great flavors and fun with products that will enhance any driving experience!”

“Working with LMA and Perfetti Van Melle to create and launch this exciting new line has been a great experience for the entire Sterling Teal team” said John Walsh, President of Sterling Teal.  We have developed a unique line of automotive air fresheners, which provide the consumer with a “fresh” aroma profile.  The response from regional and national retailers has been phenomenal!”

Sterling Teal joins a great lineup of Mentos partners, including leading Apparel Licensee, C-Life, Mask Licensees, Trevco and JLB Holdings, new Sock and Boxer partner, Odd Sox, Mentos personal care partner, Flex Beauty and Mini Brands partner, UNGA/ZURU. Mentos partnerships will also be developed in additional categories of sugar scrubs, color cosmetics, deodorant, lip gloss, nail polish and fresh wipes. More exciting announcements coming very soon!

Mentos, produced by Perfetti Van Melle Benelux, B.V., is the number one global mint brand and has been a leader in the market for 88 years with placement in over 150 countries. 

ABOUT PERFETTI VAN MELLE GROUP:

The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. It owns many much loved brands such as Mentos®, Alpenliebe® and Chupa Chups®. Perfetti Van Melle is always striving to create innovative treats and a better future for its consumers.

Perfetti Van Melle also unlocks the power of several of its most popular brands through a successful licensing program: Mentos®, Chupa Chups®, Airheads®, Frisk®, Brooklyn®, Smint®, Fruittella® Alpenliebe®and Big Babol® all have sweet or fresh lifestyle oriented programs in key markets across the globe. By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences.

For further information, please visit: www.pvmlicensing.com or contact Anna Amat, Licensing Coordinator at PVM Licensing Division: anna.amat@es.pvmgrp.com. 

ABOUT STERLING TEAL INTERNATIONAL

Sterling Teal International has been a leading supplier of car air fresheners since 1952.  The flagship brand, K29, is a well-recognized brand in the US, Mexico and the Caribbean.  All of the products are Made in the USA in Sterling Teal’s factory located in Roseville Ohio.   

ABOUT LMA, INC.

LMA is a creative, full-service Licensing and Marketing Agency, focusing on strategic brand building, long-term equity enhancement and revenue generation. LMA is unique in bringing clients innovative licensing expertise from the world’s leading entertainment companies to develop powerful, cohesive, turnkey licensing programs. Based in New York, LMA consists of a coalition of experts and industry leaders in the fields of Licensing and Merchandising, Creative Development and Design, Product Development, Retail Business Development and Multimedia Brand Extensions. For more information, please visit www.LMA-Inc.com.