Moose Toys has announced that Lisle International will be extending its role as licensing agent of The Trash Pack and will now oversee new deals for the hit boys’ property in France, as well as the UK.
With GP France already established as the master toy partner, The Trash Pack brand is performing strongly and Lisle will be looking to further drive the success by implementing a full merchandising programme.
The first licensee to come on board is Splash Publishing who will be adapting the Parragon Trash Pack activity books launching Spring ’13.
Paul Solomon, Director of Moose Toys, commented: “Lisle International has already taken The Trash Pack from toy brand to a fully licensed property in the UK, and are perfectly placed to do the same in France. We are delighted to be expanding our partnership with them and look forward to new licensees coming on board.”
Francesca Lisle, Partner, Lisle International, added: “The Trash Pack has seen great success in the UK and it is a delight to work with such a strong licence. We can’t wait to unleash our grossest property on France and are looking to align with key category partners such as apparel, games and stationery.”
For more information of licensing opportunities for The Trash Pack in France contact FrancescaL@lislelicensing.com