New York, NY- June 7, 2012 – LMCA (Leveraged Marketing Corporation of America), the world’s premier agency for strategic brand extension licensing for more than 25 years, is proud to announce an exclusive licensing representation partnership with the Museum of Fine Arts, Boston. With extensive experience in North America, Europe, Asia and other emerging markets, LMCA helps clients identify strong opportunities to broaden their global reach with new brand extension products. In this new relationship, LMCA will seek licensing partnerships worldwide that leverage the Museum’s name, reputation, expertise and broad collection of works.
LMCA is seeking a very exclusive roster of licensees to introduce the MFA, Boston brand on unique products and services that consumers will completely identify with the Museum’s image.
“This licensing initiative is aligned with our plans to educate the public about the museum and provide the public with access to the collection,” said Debra LaKind, Director of Business Development and Strategic Partnerships.
“Museum of Fine Arts, Boston is one of the world’s best loved museums and reproductions of its art and design assets are in high demand,” said Allan Feldman, CEO of LMCA. “LMCA is very excited to be working with MFA, Boston. We believe some of the most successful and innovative companies in the world will be interested in licensing the brand.”
About Museum of Fine Arts, Boston
The MFA is one of the most comprehensive art museums in the world; the collection encompasses nearly 450,000 works of art. The MFA welcomes more than one million visitors each year to experience art from ancient Egyptian to contemporary, special exhibitions, and innovative educational programs.
The Museum aims for the highest standards of quality in all its endeavors. It serves as a resource for both those who are already familiar with art and those for whom art is a new experience. Through exhibitions, programs, research and publications, the Museum documents and interprets its own collections. It provides information and perspective on art through time and throughout the world.
About LMCA (www.lmca.net)
LMCA specializes in building brand extension licensing programs. Clients served consist of US and multinational consumer, commercial and not-for-profit organizations, including American Dental Association, AT&T, Black Flag, Easter Seals, Eddie Bauer, Heifer, Mack Truck, Melitta, New York Philharmonic, Roto-Rooter, San Diego Zoo, Tempur-Pedic, The “21” Club, Uniden, United Airlines, Winchester, Westinghouse and others. The firm is a 25 year old pioneer in strategic brand extension licensing and has engineered over 400 license agreements delivering approximately $5 billion per year in licensed product sales at retail. LMCA’s work ranges from program conceptualization through full development and implementation. The firm also owns ProdigyWorks, which provides clients with ideation services by tapping into the brain-power of the top IQ’s in the world. LMCA has offices in New York, Atlanta, Boston, Nashville, St. Louis, and Shanghai, China, and has experience in over 60 foreign countries.
Contact: Alan Kravetz: (646) 781-3167 akravetz@lmca.net