LMCA Closes the 5th Major China License for this Year

 New York, NY October 6, 2015   LMCA is pleased to announce that it has brokered a licensing partnership between Westinghouse Electric Corporation and Ningbo Mitsui Corporation of Zhejing, China. The license will bring Westinghouse-branded electronic personal care products to the China market.
Under the agreement, Ningbo Mitsui will design, manufacture, market, sell and distribute a full range of personal care products including electronically controlled bidets and oxygen generators.
The partnership was engineered by LMCA on behalf of Westinghouse, a long-standing client. Staff from LMCA’s New York and Shanghai offices were involved. This license is LMCA’s 5th China-based license for 2015 and several more are expected to be completed before year’s end.
For over 125 years, Westinghouse has been a globally recognized name in the development of high-quality, innovative products. Ningbo Mitsui states that they are delighted to be Westinghouse’s exclusive licensing partner for electronic personal home care products for China.
“As one of the market’s most advanced players, we feel that Ningbo Mitsui is ideally suited to further develop the Westinghouse brand and distribute its products to the broadest possible audience in China,” says Allan Feldman, chief executive officer of LMCA.
About LMCA (www.lmca.net)
LMCA is a leader in strategic brand extension licensing programs with a successful 28 year track record. As the only agency dedicated exclusively to brand extension licensing, LMCA’s 400+ licensing agreements deliver more than $6.4 billion per year in licensed product retail sales, across the U.S. and over 60 foreign countries. LMCA has offices in New York, Atlanta, Nashville, St. Louis, Shanghai, China and affiliates worldwide.
 
Contact: Margie Smith, msmith@lmca.net, 212-265-7474 Ext. 200