LMCA NAMED LICENSING AGENCY FOR RCA IN CHINA

 New York, NY (September 21, 2015) LMCA announced that it has been selected as the licensing agency for RCA in China.
Through LMCA’s Shanghai office, licensees will be sought to sell RCA branded products with the same attributes the brand highlights in the US: strong American image, quality, value and trust.
Allan Feldman, CEO of LMCA stated, “With its long heritage and innovative products, RCA is well positioned to meet the demands of the China consumer.” He added, “RCA enjoys the kind of respected worldwide reputation which is appealing in the China market. In China, quality evokes prestige, which makes this the perfect opportunity to expand RCA’s global reach and reinforce its global brand image.”
Already a top ranked licensor, RCA has a full internal licensing staff in North America and in Europe addressing its licensing endeavors in all markets outside of China.

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About RCA: RCA is one of the most recognized names in the electronics industry, delivering innovative and reliable technology that has been entertaining families for over 90 years. Consumers throughout the world depend on the RCA brand to provide products and services that feature the latest technology and design, are easy to use, and deliver the highest value and longevity. It’s no wonder why generations of families continue to rely on the RCA brand for their home entertainment and lifestyle. RCA is a global trademark administered by RCA Trademark Management SAS of Technicolor SA, Paris, France.
About LMCA (www.lmca.net): LMCA is a leader in strategic brand extension licensing programs with a noted 28 year track record of helping the worlds’ largest brands expand their reach and create new revenue streams. As the only agency dedicated exclusively to brand extension licensing, LMCA’s 400+ licensing agreements deliver more than $6.4 billion per year in licensed product retail sales, across the U.S. and over 60 foreign countries.
The firm also owns ProdigyWorks, the high-IQ innovation brain trust that utilizes an exclusive network of the world’s smartest and most creative minds to solve complex business problems and accelerate success.
LMCA’s global footprint brings international reach to its clients through their offices in New York, Atlanta, Boston, Nashville, St. Louis, Shanghai, China and affiliates worldwide.
Contact: Margie Smith, msmith@lmca.net, 212-265-7474 Ext. 200