December 1, 2020 – Loteria®, the beloved and iconic 100+ year old Mexican card game brand, continues to grow its hot licensing program with a new collection of hair and beauty products in partnership with popular brand, Suavecito.  Brokered by licensing agency, Pacific Swell Brands, this timely collaboration comes at a moment when cultural authenticity, diversity and celebration of cultures is as important as ever.

Loteria®, an important and popular cultural export from Mexico, has become a coveted property in fashion and pop culture throughout the world for its vibrant card characters, patterns and deep emotional connection to the Hispanic market as evidenced by its successful collaboration with Forever21 earlier this year among others.

Suavecito, maker of the enormously popular hair pomade, has become known for their highly coveted and well-executed collaborations with iconic properties like Back to the Future, Felix the Cat, WWE and more.  With the new collaboration with Loteria®, Suavecito celebrates Mexican culture and beautifully executes Loteria® branding and art assets on a curated collection that includes hair pomade, eyeshadow palette, lipsticks, barber capes, and t-shirts.

“We are very pleased with the execution and attention to detail of this collaboration,” said Luis Landin, CEO of Don Clemente, Inc.  “Suavecito is exemplary of the quality of licensing partners that we’ve always wanted to work with to extend our brand into the hair and beauty category, which is a completely new and exciting category for us.”

“As a brand based in Santa Ana, CA with strong ties to the Hispanic community, we are delighted about our collaboration with Loteria®,” said Tony Adame of Suavecito.  “We grew up playing Loteria® and love its deep connection to the Hispanic community so we couldn’t be happier to bring this collaboration to life and make these products available to our domestic and international customers. This is one that our madres and padres, and tias and tios can relate to and be most proud of.”

The new Loteria® x Suavecito collection is now available on www.suavecito.com and at Tilly’s,  beauty supply stores, barbershops and other retailers throughout the US and Mexico.

About Don Clemente, Inc.
Loteria® is one of the most recognized Mexican brands and the most beloved, iconic and popular family game.  Loteria has become part of Mexican culture because it reflects the iconic aspects of Mexico’s customs, beliefs and traditions. With a rich history of over a hundred years, this bingo-style card game has become a tradition that has been passed down by generations of Hispanics and is a piece of home to Hispanic communities throughout the United States that ties them to their families and communities near and far. Don Clemente, Inc. is the representative of the Lotería game rights in the U.S.