Luxury Label Off White Launches Blue Velvet-Inspired Apparel Line
Paris, France —Paris Fashion Week was infused with a bit of silver screen glamour when the Italian luxury label Off White debuted their new Blue Velvet-inspired fashion line on the runway, a collaboration with Metro Goldwyn Mayer Studios (MGM), a leading entertainment company focused on the production of premium film and television content across platforms. Including stylish tees and slacks that feature imagery from Blue Velvet, the line is styled to capture the essence of a cult classic film and is set to debut at retail this August 2020.
Blue Velvet is one of only a select few entertainment collaborations created by Off White, an Italian luxury label founded by Virgil Abloh, who also serves as the Men’s Artistic Director for Louis Vuitton. The items featured as part of Paris Fashion Week included Autumn Winter 2020 runway collection looks adorned in varying blue shades and silver embellishments. More specifically, the line featured a midnight blue, off-the shoulder gown with silver chainmail belt complemented by scalloped, blue velvet heels, a silver embellished blazer and cerulean blue, leather trousers, and a silver sequin, asymmetrical gown paired with midnight blue velvet scalloped heels to evoke the essence of silver screen glamour.
Blue Velvet is a 1986 American neo-noir mystery film written and directed by David Lynch. Widely considered a cult classic, the film stars Kyle MacLachlan, Isabella Rossellini, Dennis Hopper, and Laura Dern, and is named after Bobby Vinton’s 1963 song.
Robert Marick, Executive Vice President Global Consumer Products and Experiences, at MGM said, “Off White is one of the most influential fashion labels on the market right now and is universally recognized for its unexpected and fresh designs. We knew they would have an artful take on Blue Velvet and are thrilled with the line they’ve created, which really captures this amazing film in an authentic and unique way.”
The collaboration with Off White is part of MGM’s growing licensing program to leverage its library of more than four thousand films, along with their iconic trademark lion logo, to create meaningful programs around trending genres (Horror, Sci Fi), anniversaries (45th anniversary of Rocky, 20th anniversary of Legally Blonde), and more. The launch with top fashion brand Off White for Blue Velvet is just the start of their overall effort.
About Metro Goldwyn Mayer
Metro Goldwyn Mayer (MGM) is a leading entertainment company focused on the production and global distribution of film and television content across all platforms. The company owns one of the world’s deepest libraries of premium film and television content as well as the premium pay television network EPIX, which is available throughout the U.S. via cable, satellite, telco and digital distributors. In addition, MGM has investments in numerous other television channels, digital platforms, and interactive ventures and is producing premium short-form content for distribution. For more information, visit www.mgm.com.
About Off White
Established in 2013, Off-White™ is defining the grey area between black and white as a color. Under the brand name, seasonal collections of men’s and women’s clothing, objects, furniture, and publications are articulating a current culture vision. Collections embedded in a recurrent back story with an emphasis on creating garments that have an identity by design. With a design studio based in Milan, Italy the label harnesses the history and craftsmanship within the country yet offers a global perspective in terms of design and trends. With a clear vision of splicing the reality of how clothes are worn and the artistic expression of high-fashion, creative director and designer Virgil Abloh explores concepts in the realm of youth culture in the contemporary context.
Contact:
Beth Mellow
DKC
Senior Vice President
212 981 5143
