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Marianne James Joins Hasbro’s Global Licensing Team

10-02-2019

Hasbro Industry Releases - Licensing International

James named Vice President, EMEA Consumer Products

PAWTUCKET, RI – October 2, 2019 – Hasbro, Inc. (NASDAQ:HAS) today announced that Marianne James will be joining the company as Vice President, EMEA Consumer Products starting November 11, 2019.  James will be based out of Hasbro’s Stockley Park office in the U.K. and report to Casey Collins, Senior Vice President and General Manager of Global Consumer Products at Hasbro.

“I’m thrilled to welcome Marianne to the Hasbro Consumer Products team,” said Collins.  “Marianne will join our team of passionate industry leaders with a key focus to drive our franchise brands and expand into new categories, channels and markets. Her leadership capabilities, depth of market knowledge, and strategic vision will help drive further growth in our EMEA Consumer Products business.”

James previously worked at Viacom Nickelodeon Consumer Products as Vice President of Licensing, Commercial Partnerships & Experiences across Europe. In her career, Marianne has been a key member of senior leadership teams driving strategy, while serving at the helm of teams in Category, Retail, Marketing, Commercial Sponsorships and Partnerships. She boasts numerous accolades, including Licensor of the Year awards and merits at industry trade and annual licensing shows.

 

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, MAGIC: THE GATHERING and POWER RANGERS, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past eight years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).

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