Marks & Spencer has collaborated with SmileyWorld to create an exclusive capsule collection of clothing, footwear and accessories for kids, launching in store and online from February 10th.

Designed to celebrate positivity, the stylish unisex pieces feature fun, uplifting slogans, with bright eye catching colours, and include nostalgic tie dye clothing and accessories.

With SmileyWorld being a proven evergreen trend in the kidswear arena, the collaborative collection offers unique prints with SmileyWorld icons. With popping tones and fun shapes, this collection is all about embracing uniqueness and not being afraid to be playful with style.

The SmileyWorld collection will be available exclusively at M&S Online at www.marksandspencer.com and in-store on 10th February

Price range: £10-£20
Age range:
Older boys/girls- 9-10Y Footwear- 3L Accessories- 6-10Y and 10-13Y

Our Approach to Sustainability

• Marks & Spencer ensure that 100% of the cotton for M&S clothing is now more sustainably sourced; including cotton sourced as BCI Cotton.
• M&S also use Fairtrade, organic and recycled cotton in clothing.
• As the UK’s largest clothing retailer, quality underpins everything we do and we make our clothes to last, ensuring that our customers can wear them for years to come and then confidently give them a second life.
• Our simple commitment is to send no clothes to landfill, ensuring any unsold stock is redistributed to our charity partners Oxfam, Newlife or SmartWorks.
• We make it easy for customers to recycle any used or unwanted clothing with our Shwopping partnership with Oxfam, which has seen over 34 million items donated since 2008 and £22 million raised for people living in extreme poverty.
• For every M&S product, our clear goal is to only use responsibly sourced raw materials, including those that derive from animals – for example we’ve banned the use of angora and mohair in all M&S products.
• We’re working hard to reduce, reuse and recycle our use of plastic and through our hanger reuse scheme, we’ve diverted over one billion hangers from going to landfill since 2007 by reusing or recycling them, even if they’re broken.
• We were the first retailer to transparently publish details of the 500+ factories that make M&S clothing on our interactive supplier map, which includes the factory location, name, number of workers and gender split.
• We take the issue of climate change seriously and 100% of the energy used to power our stores is from renewable sources, while our own operations globally have been carbon neutral since 2012.