El Segundo, Calif. and London, UK – Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, in collaboration with Outright Games, a leading publisher of family-friendly interactive entertainment, today launched Matchbox™ Driving Adventures, a competitive driving adventure game developed by Casual Brothers, available on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S and PC.

Developed for families and younger gaming audiences, Matchbox Driving Adventures evolves the car play experience far beyond the toy aisle. Players can select and customize 12 original Matchbox die-cast vehicles, chase rogue cars, and escape hazards to earn medals and rewards and become Matchbox racers.

Set on Matchbox Adventure Island, key features of Matchbox Driving Adventures include:

• Find Your Adventure: Travel across Matchbox Adventure Island’s six biomes, like the bustling City Center or a perilous Volcano, and complete missions to unlock new areas of the island for the Matchbox Adventure Squad.

• Challenges Await: Players adventure at their own pace, tackling increasingly difficult missions from chasing cars and escaping hazards like snowballs, alligators and a giant octopus—all to earn medals and rewards to unlock new models.

• Unique Customization: Original Matchbox vehicles, including the Dune Dog™ and Flame Tamer™, can be customized with various colors and finishes to suit players’ tastes. Carefully select a car based on weight, speed, handling and boost to get the job done or for an extra competitive edge.

• Solo or Multiplayer: In Competition Mode, race on a single track or in a championship with up to four players in local multiplayer on 14 unique tracks with four variations each.

• All Levels Welcome: Skilled players can choose from three difficulty settings and use detours and speed boosts to overtake opponents. Younger players can use ‘Auto-Accelerate’ and ‘Lane-Assist’ for support in both Adventure Mode and Competition Mode.

“We are thrilled that a new generation will unleash their imaginations like never before with Matchbox Driving Adventures,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “With our wonderful partners at Outright Games, we were able to gather a best-in-class team, so that young fans and families can enjoy a fresh take on their favorite Matchbox cars and embark on a larger-than-life adventure.”

“From the beginning of development, we have been committed to crafting a true Matchbox experience for long-time fans as well as young gamers who are being introduced to the franchise for the very first time,” comments Steph Malham, Managing Director of Outright Games. “With Matchbox Driving Adventures, we wanted to provide a driving experience that feels grounded but engaging. Matchbox’s iconic die-cast models have been a fantastic source of inspiration and Mattel has been incredibly supportive throughout development.”

The legendary Matchbox brand was invented in 1953 by automotive enthusiast Jack Odell to solve a challenge for his daughter, who was allowed to take a toy to school only if it was small enough to fit in a matchbox. When his daughter’s school friends too began clamouring for a “matchbox car,” an iconic brand was born. The high standards of authenticity for Matchbox  die-cast cars have driven the brand for over 70 years and generations of fans. Today, two Matchbox cars are sold every second somewhere globally.

About Mattel      
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About Outright Games 
Outright Games is a global video games publisher with a focus on bringing quality family entertainment to a worldwide audience. Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games of beloved entertainment licences globally. Outright Games brings stories and characters to life with titles including favourites such as Peppa Pig: World Adventures with Hasbro, DC’s Justice League: Cosmic Chaos with Warner, Star Trek Prodigy: Supernova and Paw Patrol: Grand Prix with Nickelodeon, and DreamWorks Dragons: Legends of The Nine Realms with NBC Universal. With an Outright Games title there will be fun for all the family to enjoy. For more information please visit: www.outrightgames.com