NBCUniversal Brand Development Names Mattel Master Toy Licensee Following Competitive Review

EL SEGUNDO, Calif. – July 19, 2016 – Building on an ever-expanding list of strategic collaborations with many of the world’s best-known entertainment companies, Mattel, Inc. (NASDAQ: MAT) today announced that it has been awarded worldwide master toy licensee for Jurassic World beginning in July 2017. Under the terms of the deal, Mattel will design, produce and bring to market a wide variety of toys and consumer products inspired by the franchise and its multiple feature films, including the highly-anticipated next film, set for release in 2018.
“We are honored that NBCUniversal chose Mattel to help bring the Jurassic World brand to life, and we look forward to developing multiple new lines of innovative, engaging toys and products,” said Chris Sinclair, Mattel’s Chairman and CEO. “Spanning three decades of sustained worldwide popularity, few entertainment properties have so successfully captured the collective imagination of millions of fans around the world, and we are delighted to be a part of this truly evergreen franchise.”
Mattel’s license rights include a wide variety of products, including (but not limited to) action figures, play-sets, vehicles, games, plush, role-play, preschool, and activity toys. Mattel and NBCUniversal will begin to design and develop new lines immediately, with initial products hitting shelves in early 2018.
“We are looking forward to collaborating with Mattel and broadening Jurassic World products worldwide. The appetite for the franchise globally is stronger than ever with consumers wanting more.  Mattel’s global support, creativity and category approach to expand our franchise makes them the best choice to partner with for this brand, bringing innovation, technology and a host of new ways to play,” said Vince Klaseus, President, NBCUniversal Brand Development. “Jurassic World is more than awe-inspiring blockbuster films, it’s a brand that has been reaching consumers for more than twenty years on everything from video games, toys and apparel, to theme park attractions and live events.  Our focus for the franchise is to continue to collaborate with best-in-class partners as we build and expand this iconic property into a mega-brand across our Universal platforms.”
Jurassic World Franchise
In 2015, Universal Pictures’ Jurassic World became one of the biggest blockbusters in cinema history, grossing  more than $1.67 billion at the global box office on its way to becoming the fourth-highest-grossing film of all time. In 2018, executive producer Steven Spielberg and stars Chris Pratt and Bryce Dallas Howard return for Universal Pictures and Amblin Entertainment’s Jurassic World Sequel.  Producer Frank Marshall once again joins Spielberg in leading the team of filmmakers for the next chapter in the franchise.  The film will be written by Jurassic World’s director Colin Trevorrow, and Derek Connolly.  Steven Spielberg will be joined by Trevorrow as executive producer of the film.
About Mattel
Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.
About NBCUniversal Brand Development
NBCUniversal Brand Development (NBCUBD) drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, kids and family content, and consumer experiences globally. Along with franchise brand management, NBCUBD includes three lines of business: NBCUniversal Consumer Products, Universal Kids & Family Productions, and NBCUniversal Games and Digital Products. NBCUniversal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation (NASDAQ: CMCSA).
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