Mattel Expands its Portfolio into Building Sets with New Brand, Mattel Brick Shop

The first product line from Mattel Brick Shop is set to launch this Autumn

London, UK  — Mattel is launching new building sets under  Mattel Brick Shop brand Nuremberg International Toy Fair.

Leveraging trusted legacy and expertise of Mattel, Mattel Brick Shop is designed to disrupt the status quo, bending the rules of building with innovative features, materials and techniques that inspire builders to try something new.

Putting the builder at the centre of every experience, Mattel Brick Shop provides a quality brick fit, easy to follow playbooks, sturdy builds and endless creativity to expand the builder’s imagination. The goal of Mattel Brick Shop is to deliver value with every product, including more surprise features, more post-build opportunities like customization and more piece count, all at a competitive price point.

“It marks an exciting new chapter as we introduce Mattel Brick Shop,” said Roberto Stanichi, executive vice president, global head of vehicles and building sets. “Our commitment is to deliver building sets that surpass builder’s expectations, with elevated designs and authentic details at accessible price points and I’m looking forward to revealing our first product line in a few months.”

The first product drop from Mattel Brick Shop will be this fall new building sets to be released in the years to come.