News

Mattel Reports Third Quarter 2025 Financial Results

Mattel Reports Third Quarter 2025 Financial Results image

Third Quarter 2025 Highlights Versus Prior Year

  • Net Sales of $1,736 million, down 6% as reported, and 7% in constant currency
  • Gross Margin of 50.0%, a decrease of 310 basis points; Adjusted Gross Margin of 50.2%, a decrease of 290 basis points
  • Operating Income of $380 million, a decrease of $108 million; Adjusted Operating Income of $387 million, a decrease of $117 million
  • Net Income of $278 million, a decrease of $94 million
  • Earnings per Share of $0.88 compared to $1.09 per share; Adjusted Earnings per Share of $0.89 compared to $1.14 per share
  • Repurchased $202 million of shares, bringing year-to-date total to $412 million
  • Company reiterates 2025 guidance; reaffirms 2025 share repurchase target of $600 million

Mattel, Inc. reported third quarter 2025 financial results.

Ynon Kreiz, Chairman and CEO of Mattel, said: “While our US business was challenged in the third quarter by industry-wide shifts in retailer ordering patterns, the fundamentals of our business are strong, with growth in consumer demand for our products across every region. Since the beginning of the fourth quarter, orders from retailers in the US have accelerated significantly and our POS is growing. Looking into the balance of the year, we expect a good holiday season for Mattel and strong topline growth in the fourth quarter. We are reiterating our full year 2025 guidance and are advancing our strategy to grow our IP-driven toy business and expand our entertainment offering.”

Paul Ruh, CFO of Mattel, added: “We operated with excellence in a dynamic environment and continued to execute on our Optimizing for Profitable Growth cost savings program. We repurchased $202 million of shares in the quarter and are on track to repurchase $600 million this year. Our balance sheet is strong, and both owned and retail inventories are at appropriate levels as we enter the holiday season. We are well positioned to achieve our guidance.”

Third Quarter Financial Overview

Net Sales

Net Sales were $1,736 million, down 6% as reported, and 7% in constant currency, versus the prior year’s third quarter. The decrease in Net Sales as reported was primarily due to a 12% decrease in North America, partly offset by a 3% increase in International. The decrease in Net Sales in constant currency was due to a 12% decrease in North America, with International comparable.

Gross Margin

Reported Gross Margin decreased to 50.0%, versus 53.1% in the prior year’s third quarter, and Adjusted Gross Margin decreased to 50.2%, versus 53.1%. The decrease in Gross Margin was primarily due to the impacts of unfavorable foreign exchange, inflation, tariff costs, and higher sales adjustments, partially offset by cost savings.

Operating Income

Reported Operating Income was $380 million, a decrease of $108 million, and Adjusted Operating Income was $387 million, a decrease of $117 million. The decrease in Reported and Adjusted Operating Income was primarily due to lower Net Sales and lower Gross Margin.

Cash Flow

For the nine months ended September 30, 2025, Cash Flows Used for Operating Activities were $203 million, an increase of $142 million, driven by lower net income net of non-cash adjustments, partially offset by lower working capital usage.

Cash Flows Used for Investing Activities were $98 million, an improvement of $54 million, primarily driven by lower capital expenditures.

Cash Flows Used for Financing Activities and Other were $395 million, an increase of $71 million, primarily due to higher share repurchases in the first nine months of 2025, partially offset by favorable impact of foreign currency exchange rate changes on cash.

Third Quarter Gross Billings by Category

Worldwide Gross Billings for Dolls were $674 million, down 11% as reported, or 12% in constant currency, versus the prior year’s third quarter, primarily due to declines in Barbie.

Worldwide Gross Billings for Infant, Toddler, and Preschool were $262 million, down 25% as reported, or 26% in constant currency, due to declines in Fisher-Price, Preschool Entertainment, and Baby Gear & Power Wheels.

Worldwide Gross Billings for Vehicles were $626 million, up 8% as reported, or 6% in constant currency, primarily driven by growth in Hot Wheels.

Worldwide Gross Billings for Action Figures, Building Sets, Games, and Other were $404 million, up 11% as reported, or 9% in constant currency, primarily driven by growth in Action Figures, partially offset by a decline in Building Sets.

2025 Guidance

Mattel’s full year 2025 guidance remains:

(in millions,
except EPS and percentages)
FY2025 Guidance

FY2024 Actual

Net Sales +1% to 3%*

$5,380

Adjusted Gross Margin Approx. 50%

50.9%

Adjusted Operating Income $700 – $750

$738

Adjusted Tax Rate 23% – 24%

21%

Adjusted EPS $1.54 – $1.66

$1.62

Free Cash Flow Approx. $500

$598

* in Constant Currency

Mattel’s guidance considers what the company is aware of today, but remains subject to market volatility, unexpected disruptions, including further regulatory actions impacting global trade, and other macro-economic risks and uncertainties.

MAT-FIN MAT-CORP

MATTEL, INC. AND SUBSIDIARIES

EXHIBIT I

CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)1

For the Three Months Ended September 30,

For the Nine Months Ended September 30,

2025

2024

% Change
as
Reported

% Change
in
Constant
Currency

2025

2024

% Change
as
Reported

% Change
in
Constant
Currency

(In millions, except per share and percentage information)

$ Amt

% Net
Sales

$ Amt

% Net
Sales

$ Amt

% Net
Sales

$ Amt

% Net
Sales

Net Sales

$

1,736.0

$

1,843.9

-6

%

-7

%

$

3,581.2

$

3,733.1

-4

%

-4

%

Cost of Sales

867.7

50.0

%

864.9

46.9

%

%

1,785.9

49.9

%

1,834.5

49.1

%

-3

%

Gross Profit

868.3

50.0

%

979.0

53.1

%

-11

%

-10

%

1,795.3

50.1

%

1,898.6

50.9

%

-5

%

-5

%

Advertising and Promotion Expenses

118.1

6.8

%

105.0

5.7

%

13

%

267.5

7.5

%

250.1

6.7

%

7

%

Other Selling and Administrative Expenses

370.3

21.3

%

385.7

20.9

%

-4

%

1,122.5

31.3

%

1,112.5

29.8

%

1

%

Operating Income

379.8

21.9

%

488.3

26.5

%

-22

%

-20

%

405.4

11.3

%

536.0

14.4

%

-24

%

-25

%

Interest Expense

29.4

1.7

%

29.4

1.6

%

%

88.0

2.5

%

89.4

2.4

%

-2

%

Interest (Income)

(9.0

)

-0.5

%

(9.8

)

-0.5

%

-8

%

(37.3

)

-1.0

%

(39.5

)

-1.1

%

-5

%

Other Non-Operating Expense (Income), Net

1.0

(2.9

)

12.6

8.8

Income Before Income Taxes

358.5

20.7

%

471.7

25.6

%

-24

%

-22

%

342.1

9.6

%

477.3

12.8

%

-28

%

-30

%

Provision for Income Taxes

86.9

106.4

72.5

94.8

(Income) from Equity Method Investments

(6.7

)

(7.0

)

(21.8

)

(18.4

)

Net Income

$

278.4

16.0

%

$

372.4

20.2

%

-25

%

$

291.4

8.1

%

$

401.0

10.7

%

-27

%

Net Income Per Common Share – Basic

$

0.88

$

1.10

$

0.90

$

1.17

Weighted-Average Number of Common Shares

315.8

339.1

322.3

342.7

Net Income Per Common Share – Diluted

$

0.88

$

1.09

$

0.90

$

1.16

Weighted-Average Number of Common and Potential Common Shares

318.1

341.2

325.1

345.4

1

Amounts may not sum due to rounding.

MATTEL, INC. AND SUBSIDIARIES

EXHIBIT II

CONDENSED CONSOLIDATED BALANCE SHEETS1

September 30,

December 31,

2025

2024

2024

(In millions)

(Unaudited)

Assets
Cash and Equivalents

$

691.9

$

723.5

$

1,387.9

Accounts Receivable, Net

1,390.3

1,477.4

1,003.2

Inventories

826.6

737.2

501.7

Prepaid Expenses and Other Current Assets

246.9

242.3

234.1

Total Current Assets

3,155.7

3,180.4

3,126.9

Property, Plant, and Equipment, Net

542.4

513.8

516.0

Right-of-Use Assets, Net

305.4

277.6

326.4

Goodwill

1,389.9

1,389.0

1,381.7

Other Noncurrent Assets

1,200.1

1,153.0

1,193.0

Total Assets

$

6,593.4

$

6,513.7

$

6,544.1

Liabilities and Stockholders’ Equity
Current Portion of Long-Term Debt

$

599.2

$

$

Accounts Payable and Accrued Liabilities

1,322.6

1,242.4

1,277.7

Income Taxes Payable

52.8

56.2

38.0

Total Current Liabilities

1,974.6

1,298.6

1,315.7

Long-Term Debt

1,738.4

2,333.3

2,334.4

Noncurrent Lease Liabilities

254.7

229.2

278.2

Other Noncurrent Liabilities

364.5

339.7

351.7

Stockholders’ Equity

2,261.2

2,312.9

2,264.1

Total Liabilities and Stockholders’ Equity

$

6,593.4

$

6,513.7

$

6,544.1

1

Amounts may not sum due to rounding.

MATTEL, INC. AND SUBSIDIARIES

EXHIBIT II

SUPPLEMENTAL BALANCE SHEET AND CASH FLOW DATA (Unaudited)1

September 30,

2025

2024

Key Balance Sheet Data:
Accounts Receivable, Net Days of Sales Outstanding (DSO)

72

72

For the Nine Months Ended September 30,

(In millions)

2025

2024

Condensed Cash Flow Data:
Cash Flows (Used for) Operating Activities

$

(203.3

)

$

(61.6

)

Cash Flows (Used for) Investing Activities

(97.5

)

(151.7

)

Cash Flows (Used for) Financing Activities and Other

(395.2

)

(324.5

)

Decrease in Cash and Equivalents

$

(696.0

)

$

(537.8

)

1

Amounts may not sum due to rounding.

MATTEL, INC. AND SUBSIDIARIES

EXHIBIT III

SUPPLEMENTAL FINANCIAL INFORMATION (Unaudited)1
RECONCILIATION OF GAAP AND NON-GAAP FINANCIAL MEASURES

For the Three Months Ended September 30,

For the Nine Months Ended September 30,

(In millions, except percentage information)

2025

2024

Change

2025

2024

Change

Gross Profit
Gross Profit, As Reported

$

868.3

$

979.0

$

1,795.3

$

1,898.6

Gross Margin

50.0

%

53.1

%

-310 bps

50.1

%

50.9

%

-80 bps

Adjustments:

Severance and Restructuring Expenses

2.4

0.4

6.1

3.0

Gross Profit, As Adjusted

$

870.7

$

979.4

$

1,801.4

$

1,901.6

Adjusted Gross Margin

50.2

%

53.1

%

-290 bps

50.3

%

50.9

%

-60 bps

Other Selling and Administrative Expenses

Other Selling and Administrative Expenses, As Reported

$

370.3

$

385.7

-4%

$

1,122.5

$

1,112.5

1%

% of Net Sales

21.3

%

20.9

%

40 bps

31.3

%

29.8

%

150 bps

Adjustments:

Severance and Restructuring Expenses

(0.4

)

(27.1

)

(23.9

)

(43.8

)

Inclined Sleeper Product Recalls

(4.6

)

11.7

(24.2

)

5.8

Other Selling and Administrative Expenses, As Adjusted

$

365.2

$

370.3

-1%

$

1,074.3

$

1,074.5

—%

% of Net Sales

21.0

%

20.1

%

90 bps

30.0

%

28.8

%

120 bps

Operating Income

Operating Income, As Reported

$

379.8

$

488.3

-22%

$

405.4

$

536.0

-24%

Operating Income Margin

21.9

%

26.5

%

-460 bps

11.3

%

14.4

%

-310 bps

Adjustments:

Severance and Restructuring Expenses

2.8

27.5

30.0

46.8

Inclined Sleeper Product Recalls

4.6

(11.7

)

24.2

(5.8

)

Operating Income, As Adjusted

$

387.3

$

504.1

-23%

$

459.6

$

577.0

-20%

Adjusted Operating Income Margin

22.3

%

27.3

%

-500 bps

12.8

%

15.5

%

-270 bps

1

Amounts may not sum due to rounding.

MATTEL, INC. AND SUBSIDIARIES

EXHIBIT III

SUPPLEMENTAL FINANCIAL INFORMATION (Unaudited)1
RECONCILIATION OF GAAP AND NON-GAAP FINANCIAL MEASURES

For the Three Months Ended September 30,

For the Nine Months Ended September 30,

(In millions, except per share and percentage information)

2025

2024

Change

2025

2024

Change

Earnings Per Share
Net Income Per Common Share, As Reported

$

0.88

$

1.09

-19%

$

0.90

$

1.16

-22%

Adjustments:
Severance and Restructuring Expenses

0.01

0.08

0.09

0.14

Inclined Sleeper Product Recalls

0.01

(0.03

)

0.07

(0.02

)

Valuation Allowance on Foreign Deferred Tax Assets

0.01

0.01

Tax Effect of Adjustments2

0.00

(0.01

)

(0.04

)

(0.03

)

Net Income Per Common Share, As Adjusted

$

0.89

$

1.14

-22%

$

1.03

$

1.26

-18%

EBITDA and Adjusted EBITDA
Net Income, As Reported

$

278.4

$

372.4

-25%

$

291.4

$

401.0

-27%

Adjustments:
Interest Expense

29.4

29.4

88.0

89.4

Provision for Income Taxes

86.9

106.4

72.5

94.8

Depreciation

33.7

33.0

102.4

101.7

Amortization

7.9

7.9

23.6

23.5

EBITDA

436.2

549.0

577.9

710.3

Adjustments:
Share-Based Compensation

22.3

19.7

61.0

57.4

Severance and Restructuring Expenses

2.8

27.5

30.0

46.8

Inclined Sleeper Product Recalls

4.6

(11.7

)

24.2

(5.8

)

Adjusted EBITDA

$

466.1

$

584.4

-20%

$

693.1

$

808.8

-14%

Free Cash Flow
Net Cash Flows (Used for) Operating Activities

$

(203.3

)

$

(61.6

)

Capital Expenditures

(124.9

)

(156.9

)

Free Cash Flow

$

(328.2

)

$

(218.5

)

1

Amounts may not sum due to rounding.

2

The aggregate tax effect of adjustments was determined using the effective tax rates on a jurisdictional basis of the respective adjustments, and dividing by the reported weighted average number of common and potential common shares.

MATTEL, INC. AND SUBSIDIARIES

EXHIBIT III

SUPPLEMENTAL FINANCIAL INFORMATION (Unaudited)1
RECONCILIATION OF GAAP AND NON-GAAP FINANCIAL MEASURES

For the Three Months Ended September 30,

(In millions, except percentage and pts information)

2025

2024

Change

Tax Rate
Income Before Income Taxes, As Reported

$

358.5

$

471.7

Adjustments:
Severance and Restructuring Expenses

2.8

27.5

Inclined Sleeper Product Recalls

4.6

(11.7

)

Income Before Income Taxes, As Adjusted

$

366.0

$

487.4

Provision for Income Taxes, As Reported

$

86.9

$

106.4

Adjustments:
Valuation Allowance on Foreign Deferred Tax Assets

(3.2

)

Tax Effect of Adjustments2

1.4

3.7

Provision for Income Taxes, As Adjusted

$

88.3

$

106.9

Tax Rate, As Reported

24

%

23

%

1 pt

Tax Rate, As Adjusted

24

%

22

%

2 pts

September 30,

2025

2024

Net Debt
Long-Term Debt

$

1,738.4

$

2,333.3

Current Portion of Long-Term Debt

599.2

Adjustments:
Cash and Equivalents

(691.9

)

(723.5

)

Net Debt

$

1,645.7

$

1,609.7

1

Amounts may not sum due to rounding.

2

Tax effect of adjustments was determined using the effective tax rates on a jurisdictional basis of the respective adjustments.

MATTEL, INC. AND SUBSIDIARIES

EXHIBIT III

SUPPLEMENTAL FINANCIAL INFORMATION (Unaudited)1
RECONCILIATION OF GAAP AND NON-GAAP FINANCIAL MEASURES

For the Trailing Twelve Months Ended September 30,

(In millions, except percentage and pts information)

2025

2024

Change

Leverage Ratio (Total Debt/Adjusted EBITDA)
Total Debt
Long-Term Debt

$

1,738.4

$

2,333.3

Current Portion of Long-Term Debt

599.2

Adjustments:
Debt Issuance Costs and Debt Discount

12.4

16.7

Total Debt

$

2,350.0

$

2,350.0

EBITDA and Adjusted EBITDA
Net Income, As Reported

$

432.3

$

548.3

-21%

Adjustments:

Interest Expense

117.4

120.7

Provision for Income Taxes

83.4

67.5

Depreciation

137.4

137.1

Amortization

31.4

32.8

EBITDA

801.7

906.4

Adjustments:

Share-Based Compensation

82.9

88.4

Severance and Restructuring Expenses

31.3

44.8

Inclined Sleeper Product Recalls

26.0

3.2

Adjusted EBITDA

$

941.9

$

1,042.7

-10%

Total Debt / Net Income

5.4x

4.3x

Leverage Ratio (Total Debt / Adjusted EBITDA)

2.5x

2.3x

Free Cash Flow

Net Cash Flows Provided by Operating Activities

$

658.9

$

887.8

-26%

Capital Expenditures

(170.5

)

(199.7

)

Free Cash Flow

$

488.3

$

688.2

-29%

Net Cash Flows Provided by Operating Activities / Net Income

152

%

162

%

-10 pts

Free Cash Flow Conversion (Free Cash Flow/Adjusted EBITDA)

52

%

66

%

-14 pts

1

Amounts may not sum due to rounding.

MATTEL, INC. AND SUBSIDIARIES

EXHIBIT III

SUPPLEMENTAL FINANCIAL INFORMATION (Unaudited)1
RECONCILIATION OF GAAP AND NON-GAAP FINANCIAL MEASURES

For the Year Ended
December 31,

(In millions, except percentage and per share information)

2024

Gross Profit
Gross Profit, As Reported

$

2,734.1

Gross Margin

50.8

%

Adjustments:
Severance and Restructuring Expenses

4.3

Gross Profit, As Adjusted

$

2,738.3

Adjusted Gross Margin

50.9

%

Operating Income
Operating Income, As Reported

$

694.3

Operating Income Margin

12.9

%

Adjustments:
Severance and Restructuring Expenses

48.1

Inclined Sleeper Product Recalls

(4.1

)

Operating Income, As Adjusted

$

738.3

Adjusted Operating Income Margin

13.7

%

Earnings Per Share
Net Income Per Common Share, As Reported

$

1.58

Adjustments:
Severance and Restructuring Expenses

0.14

Inclined Sleeper Product Recalls

(0.01

)

Changes to Deferred Tax Assets

(0.06

)

Tax Effect of Adjustments2

(0.03

)

Net Income Per Common Share, As Adjusted

$

1.62

1

Amounts may not sum due to rounding.

2

The aggregate tax effect of adjustments was determined using the effective tax rates on a jurisdictional basis of the respective adjustments, and dividing by the reported weighted average number of common and potential common shares.

MATTEL, INC. AND SUBSIDIARIES EXHIBIT III
SUPPLEMENTAL FINANCIAL INFORMATION (Unaudited)1
RECONCILIATION OF GAAP AND NON-GAAP FINANCIAL MEASURES
For the Year Ended
December 31,
(In millions, except percentage information)

2024

Tax Rate
Income Before Income Taxes, As Reported

$

622.5

Adjustments:
Severance and Restructuring Expenses

48.1

Inclined Sleeper Product Recalls

(4.1

)

Income Before Income Taxes, As Adjusted

$

666.5

Provision for Income Taxes, As Reported

$

105.6

Adjustments:
Changes to Deferred Tax Assets

21.1

Tax Effect of Adjustments2

10.2

Provision for Income Taxes, As Adjusted

$

136.9

Tax Rate, As Reported

17

%

Tax Rate, As Adjusted

21

%

Free Cash Flow
Net Cash Flows Provided by Operating Activities

$

800.6

Capital Expenditures

(202.6

)

Free Cash Flow

$

597.9

1

Amounts may not sum due to rounding.

2

Tax effect of adjustments was determined using the effective tax rates on a jurisdictional basis of the respective adjustments.

MATTEL, INC. AND SUBSIDIARIES

EXHIBIT IV

WORLDWIDE NET SALES AND GROSS BILLINGS1 (Unaudited)2

For the Three Months Ended September 30,

For the Nine Months Ended September 30,

2025

2024

% Change
as
Reported

% Change in
Constant
Currency

2025

2024

% Change
as
Reported

% Change in
Constant
Currency

(In millions, except percentage information)

Worldwide Net Sales:
Net Sales

$

1,736.0

$

1,843.9

-6

%

-7

%

$

3,581.2

$

3,733.1

-4

%

-4

%

Worldwide Gross Billings by Categories:
Dolls

$

674.1

$

757.1

-11

%

-12

%

$

1,305.8

$

1,465.6

-11

%

-11

%

Infant, Toddler, and Preschool

262.5

349.8

-25

-26

532.3

675.1

-21

-21

Vehicles

626.2

580.0

8

6

1,342.2

1,247.4

8

7

Action Figures, Building Sets, Games, and Other

404.0

364.3

11

9

861.2

763.2

13

12

Gross Billings

$

1,966.8

$

2,051.1

-4

%

-5

%

$

4,041.4

$

4,151.4

-3

%

-3

%

Supplemental Gross Billings Disclosure
Worldwide Gross Billings by Top 3 Power Brands:
Barbie

$

413.9

$

500.6

-17

%

-18

%

$

788.3

$

944.1

-16

%

-17

%

Hot Wheels

547.2

508.2

8

6

1,173.3

1,093.7

7

7

Fisher-Price

215.4

265.4

-19

-20

413.4

494.7

-16

-16

Other

790.2

777.0

2

1,666.3

1,618.9

3

3

Gross Billings

$

1,966.8

$

2,051.1

-4

%

-5

%

$

4,041.4

$

4,151.4

-3

%

-3

%

1

Gross billings represent amounts invoiced to customers and do not include the impact of sales adjustments, such as trade discounts and other allowances. Mattel presents changes in gross billings as a metric for comparing its aggregate, categorical, brand, and geographic results to highlight significant trends in Mattel’s business.

2

Amounts may not sum due to rounding.

MATTEL, INC. AND SUBSIDIARIES

EXHIBIT V

NET SALES AND GROSS BILLINGS1 BY SEGMENT (Unaudited)2

For the Three Months Ended September 30,

For the Nine Months Ended September 30,

2025

2024

% Change
as
Reported

% Change in
Constant
Currency

2025

2024

% Change
as
Reported

% Change in
Constant
Currency

(In millions, except percentage information)

North America Net Sales:
Net Sales

$

978.1

$

1,108.3

-12

%

-12

%

$

1,980.3

$

2,192.6

-10

%

-10

%

North America Gross Billings by Categories:
Dolls

$

393.8

$

442.3

-11

%

-11

%

$

734.8

$

838.2

-12

%

-12

%

Infant, Toddler, and Preschool

157.1

228.0

-31

-31

307.1

420.1

-27

-27

Vehicles

276.5

288.5

-4

-4

600.8

605.5

-1

-1

Action Figures, Building Sets, Games, and Other

232.5

225.5

3

3

490.7

473.8

4

4

Gross Billings

$

1,059.9

$

1,184.3

-11

%

-10

%

$

2,133.4

$

2,337.6

-9

%

-9

%

Supplemental Gross Billings Disclosure
North America Gross Billings by Top 3 Power Brands:
Barbie

$

234.2

$

285.1

-18

%

-18

%

$

418.3

$

517.5

-19

%

-19

%

Hot Wheels

235.7

249.7

-6

-6

508.7

521.1

-2

-2

Fisher-Price

129.9

168.5

-23

-23

240.3

300.6

-20

-20

Other

460.2

481.0

-4

-4

966.1

998.4

-3

-3

Gross Billings

$

1,059.9

$

1,184.3

-11

%

-10

%

$

2,133.4

$

2,337.6

-9

%

-9

%

1

Gross billings represent amounts invoiced to customers and do not include the impact of sales adjustments, such as trade discounts and other allowances. Mattel presents changes in gross billings as a metric for comparing its aggregate, categorical, brand, and geographic results to highlight significant trends in Mattel’s business.

2

Amounts may not sum due to rounding.

MATTEL, INC. AND SUBSIDIARIES

EXHIBIT VI

NET SALES AND GROSS BILLINGS1 BY SEGMENT (Unaudited)2

For the Three Months Ended September 30,

For the Nine Months Ended September 30,

2025

2024

% Change
as
Reported

% Change in
Constant
Currency

2025

2024

% Change
as
Reported

% Change in
Constant
Currency

(In millions, except percentage information)

International Net Sales by Geographic Area:
EMEA

$

424.0

$

401.9

5

%

1

%

$

898.6

$

837.9

7

%

4

%

Latin America

230.3

240.6

-4

-6

423.6

454.8

-7

-4

Asia Pacific

103.5

93.1

11

12

278.7

247.9

12

14

Net Sales

$

757.9

$

735.6

3

%

%

$

1,600.9

$

1,540.6

4

%

4

%

International Gross Billings by Geographic Area:
EMEA

$

515.0

$

478.6

8

%

3

%

$

1,088.0

$

998.3

9

%

6

%

Latin America

274.8

281.9

-3

-4

502.4

531.3

-5

-2

Asia Pacific

117.1

106.3

10

11

317.6

284.2

12

13

Gross Billings

$

906.9

$

866.8

5

%

2

%

$

1,908.0

$

1,813.8

5

%

5

%

International Gross Billings by Categories:
Dolls

$

280.2

$

314.8

-11

%

-14

%

$

571.0

$

627.5

-9

%

-10

%

Infant, Toddler, and Preschool

105.3

121.8

-14

-16

225.2

255.0

-12

-12

Vehicles

349.8

291.5

20

17

741.3

641.9

15

15

Action Figures, Building Sets, Games, and Other

171.6

138.8

24

20

370.4

289.4

28

27

Gross Billings

$

906.9

$

866.8

5

%

2

%

$

1,908.0

$

1,813.8

5

%

5

%

Supplemental Gross Billings Disclosure
International Gross Billings by Top 3 Power Brands:
Barbie

$

179.8

$

215.5

-17

%

-19

%

$

370.0

$

426.6

-13

%

-14

%

Hot Wheels

311.6

258.4

21

18

664.6

572.6

16

16

Fisher-Price

85.6

96.9

-12

-14

173.2

194.1

-11

-10

Other

330.0

296.1

11

8

700.3

620.5

13

12

Gross Billings

$

906.9

$

866.8

5

%

2

%

$

1,908.0

$

1,813.8

5

%

5

%

 

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