Maya the Bee: Movie Premieres in Colombia

BREDA, THE NETHERLANDS, 11th August 2015: Studio 100 International, part of the leading global family entertainment company Studio 100 Group, today announces that Maya the Bee: Movie will make its premiere in cinemas throughout Colombia on 13th August.
The movie, co–produced by Flying Bark Productions and Studio 100 Media, is set to be shown on over seventy screens in Colombia’s largest and most frequented cinema groups, Cinemark and Cine Colombia.
Excitement has been mounting as parents and children will now have the chance to see their favourite TV character on the big screen. Many parents and grandparents have fond memories of watching Maya in their youth and fully support the positive brand values associated with the series.
The movie release has been heavily promoted with trailers showing since January before the showing of popular children’s movies including Penguins of Madagascar and Minions. Posters and standees have also been located in prime positions throughout the cinemas.
Regular television advertisement on Disney Channel, TNT and Cartoon Network social media pages, and crucially Facebook, has also been an important tool in building awareness of the movie release reaching over one million people. In addition, recent competitions where parents post pictures on Facebook have proved extremely popular.
Christophe Drevet, International Consumer Products Director, adds, ‘Licensed toys and gifts are now available from partner, Ronda, with a wide-reaching competition running on morning TV talk shows and Colombia’s largest radio station, RCN. This has generated much excitement and interest in the run up to the release with the aim of encouraging the purchase of cinema tickets for all Maya fans to enjoy!’
 
ENDS
About Studio 100 Group
 
Studio 100, the leading global family entertainment company, was founded in 1996 by Gert Verhulst and Hans Bourlon. Its head office is located in Schelle, Belgium with offices across the world in the Netherlands, France, Germany, Hong Kong and Australia.
Studio 100 has built a truly 360º approach to family entertainment with five global brands at its heart: Maya the Bee, which CGI-series broadcasts in 160 countries and brought in over 300 licensees and which the movie is to be launched in Q3/Q4 2015; Vic the Viking, aired in over 60 countries; Heidi, currently in production with a new CGI series and already sold to over 70 countries; and live actions series House of Anubis & Hotel 13. Studio 100’s portfolio also includes numerous entertainment properties aimed at local markets. Studio 100 has live action studios in Schelle and Londerzeel and two pioneering animation studios – Studio 100 Animation in Paris, and Flying Bark, in Sydney recognised by its peers. Studio 100 has built a number of iconic brands in its Benelux home markets including K3 and Bumba. Australia also is developing the emblematic Blinky Bill character into a movie in 2015.
With content based on these characters at its core, Studio 100 integrates these into film, theatre, music, digital platforms, publishing, merchandising, theme parks, live action and animation to ensure multiple consumer touch points for each brand.
Studio 100’s assets all adhere to its ethos of truth, family values and integrity and this morality has a global reach due to Studio 100’s family of licensees who are fundamental to the worldwide growth of Studio 100.
For further information, please visit the company’s websites:
www.studio100.tv
www.studio100animation.com
www.flyingbark.com.au
www.studio100media.com
@studio100group