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Maya the Bee on Rai Due in 2012 image

Maya the Bee on Rai Due in 2012

Milan, May 9, 2011 Planeta Junior has signed an important deal with RAI to broadcast  the animated  3D series Maya the Bee, which will be on air on Rai Due from 2012.
In Italy the new series will be in collaboration with Rai Fiction.
During the last festival Cartoons on the bay in Rapallo on April 9, Rai Fiction presented Maya the Bee as one of the important project in 2012.
Suitable for an audience of children (target: 3-9 years), the series Maya the Bee in 3D (in the format 78×11 ‘) has been produced by Studio100 Animation and co-produced by TF1 and ZDF.
Studio100’s partner for Spain, Portugal, Italy, France, Greece and Cyprus is the Group Planeta Junior.
While  the main characters are the same in the new series with Maya the Bee  protagonist, in 3D edition Willy and Flip are stronger in all episodes.
The outdoor environments have a greater weight in the stories, because the combination of 3D animation combined with 2D backgrounds creates a natural look very realistic, thanks to the greater narrative rhythm, the series makes it even more fun and engaging.
Based on the classic character created by the german author Waldemar Bonsels in the ‘70th, the new series of Maya the Bee, despite the spectacular 3-D animation that makes the drawings even more fascinating and compelling new stories and even more adventurous, do not decline to provide themes and timeless values ​​that are important for the growth of children such as friendship, honesty, courage, and of course the love and respect for nature.
Planeta Junior handles all licensing categories: publishing, apparel, back to school, toys, gifts, albums and stickers and many others.
Planeta Junior Italy have already signed many important agreements license from back to school and decorations with Cartorama, Uniontex for home textiles, with Panini for stickers, De Agostini for books, puzzles with Clementoni, paper towels and containers for pizza with World Cart, Admiranda for personal care and other relevant agreements will be communicated soon.
Important partner on the toy segment will be Gruppo Preziosi.
Barbara Salmoiraghi
Brand & Marketing Manager
Planeta Junior Italia S.r.l
De Agostini Group
Via Montefeltro, 6/B
20156 Milano
tel. +39/02/
fax. +39/02/

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